Hiring a Marketing Team to do Lead Generation is a Big Mistake. Here’s Why…. with Hunters Head of Demand Generation and Field Marketing Sarah Breathnach (Video)
Going from a business of 50 people to 150 people, growing revenue 5x, and completing two major rounds of funding will teach a person a lot about the startup world. Sarah Breathnach, Head of Demand Gen and Field Marketing at Hunters and 3x startup marketing leader, did...
From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market with Chief Creative Officer Melissa Rosenthal and Chief Growth Officer (Video)
Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? ClickUp has grown and found its voice in an industry of category players, with a staggering six million users within five...
Secrets to Revolutionizing Enterprise Sales Growth with End-to-End RevOps with Calendly CRO Kate Ahlering (Video)
In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. If you’re a go-to-market operator, you know this new imperative is not an either/or. Your...
Big Numbers from Small Customers: How DigitalOcean Accelerated at Scale with DigitalOcean Senior Vice President of Revenue Cliff Bockard (Pod 621 + Video)
Every business wants to catapult to success and become profitable. Having a unique product doesn’t guarantee that users will buy it, but it starts with building an initial user base and expanding it further. You need to identify a niche in the current market, make...
What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)
Despite economic headwinds, SaaS spending continues to grow, with most companies having self-reported increasing or maintaining SaaS spending. Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000...
3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson (Pod 619 + Video)
Samsara makes telematic and safety devices for physical operations (i.e., tools that measure and monitor what’s happening in a vehicle.) In achieving over $724M in ARR and growing to 2,000+ employees since its founding in 2015, they have learned a thing or two about...
Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with Airtable CEO Howie Liu and Coatue Management General Partner Caryn Marooney (Pod 618 + Video)
If you run a successful, scalable business, the word “enterprise” will inevitably come up at some point—and for good reason. To survive, businesses need to evolve, and creating an enterprise offering for customers is part of the evolution of a business. Adding the...
Leveraging Product-led Growth to Drive Sales Pipeline with Asana GM of Americas, Amy Borsetti, & Head of Revenue and Marketing, Jessica Gilmartin (Video)
In any business, when you have a top-down model with someone at the top making decisions for the entire company, it doesn’t leave a lot of incentive for vendors to create something great. That’s why many companies are shifting from a sales-led to a product-led...
How to Get the Most Out of Your Entire Revenue Motion with Salesloft CMO Lauren Vaccarello (Video)
Your revenue targets aren’t changing, but the world around you is. Small tweaks at every stage of the revenue cycle can help you stay on target no matter what is thrown your way. Starting with inbound leads, Chief Marketing Officer at SalesLoft, Lauren Vaccarello,...
Secrets to SMB at Scale with HubSpot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)
Across their 100,000 customers, HubSpot has endured an unforgettable past few years. Their customers desperately need to make sense of this new world – not only how to survive massive digital acceleration but also high inflation and other forms of political and...
From Stealth to Unicorn in 11 Months: Top 5 Lessons Learned with Drata CEO Adam Markowitz and Cowboy Ventures Partner Amanda Robson (Video)
Building a fast-growing business while tackling fierce competitive challenges is a formidable journey. Every successful SaaS business strategy requires a full-potential ambition aimed at sustained profitable growth. But once you begin to scale your business, you...
How Not to Go Cheap: The Data Behind Staying Away from Freemium and Focusing on Premium with Payhawk CEO Hristo Borisov and VP of Marketing Désirée Schildt (Video)
No pressure, but the pricing model you choose can make or break your SaaS business. But it can be difficult for founders to figure out the right structure for their business. Fortunately, other successful SaaS leaders have experience with this challenge. In a special...
How Top CMOs Drive Growth In The Age Of The Self-Serve Buyer with Klaviyo SVP of Marketing and CMOS of Talkdesk and SmartBear (Pod 613 + Video)
Today’s customers, AKA the self-serve buyers, want to be able to access information online during the research and buying process without having to speak to a salesperson or fill out a form. Salespeople have less influence over today’s buyers, which means marketing...
The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)
What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations...
SVP and GM, SaaStr
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