SaaStr, Salesforce, Slack and Box All Together: How to Market to SMBs
We had a great discussion at Salesforce Live with some of the very, very best in the industry on marketing and selling SaaS products to SMBs. Joining SaaStr was Leyla Seka, SVP and GM of Salesforce Desk.com (and ’15 and ’17 Annual speaker), Bill Macaitis, CMO of Slack, and Lauren Vaccarello, VP of Marketing at Box.
There’s a lot of good stuff in here, including on how to think about brand marketing, how to market when your customers are of all different shapes and sizes (small, medium and large), the role of advocates, and more.
Click here on or on the image below to watch the 45 minute deep dive.