SaaStr Video AMA and Podcast: "Really Aligning Sales and Marketing" with David Cummings and Craig Rosenberg
Our latest Video AMA was a pretty fun one and went in a little different direction that I expected. David Cummings, founder/CEO of Pardot, co-founder of Salesloft and Terminus and more; first investor in YikYak; and builder of an entire Tech Skyscraper in Atlanta; and writer of a SaaStr blog a ton of you read … with Craig Rosenberg of Funnelholic (that many of you read) and TOPO.
The video and podcast are below. We went deeper into enterprise marketing and account-based management that I’d thought we would, and it was a pretty interesting discussion for those of you who are going up market.
I also never get tired of hearing David’s stories of being a founder. You get a few good tidbits in here. I want to do another full session on that. Both of them will be at the ’16 SaaStr Annual so meet them there!!