Sure add a timer. But you need teeth.
The simplest hack to take away the lead. Period:
- Set up an SLA or two.
- E.g., The lead needs to be contacted within 2 hours or the lead is routed to a different rep. And doesn’t come back.
- E.e.g., The lead then also needs to get a demo within 1 week or the lead is routed to a different rep. And doesn’t come back.
Take away the lead.
Key to this is setting up a dedicated rep that takes all the leads that aren’t followed up with promptly. This can be a great proving ground for new, less experienced reps.