Podcast

SaaStr Podcast #018: Jon Miller, Founder & CEO @ Engagio on the Benefits of Account-Based Marketing

Harry Stebbings

podcast-featured-18-miller

Welcome to Episode 18! Delighted to welcome Jon Miller to The Official SaaStr Podcast today. John is the Founder & CEO @ Engagio, the all-in-one account based marketing platform that allows you to accelerate your move to account-based marketing, streamline account-based reporting and analytics, and map salesforce leads to target accounts. Prior to Engagio, Jon was the Co-Founder and CMO at rocketship Marketo.

In today’s show with Jon, we discuss:jon-miller-vp-marketing-marketo

What really is account-based marketing and how does it differ from other forms of marketing?

What were Jon’s biggest takeaways from co-founding Marketo and watching it scale into hyper-growth mode?

How can startups determine whether account-based marketing is the right marketing solution for them? How can startups accelerate the process of moving to account-based marketing?

How can startups communicate with their ideal customers in a non-gimmicky, personalized fashion? What can be done to show personal and effective touches?

To what extent does account-based marketing intersect with account-based sales development? How much of a role will this integration play in the future?

In a round we call the 60 Second SaaStr, we also hear:
The most effective ABM channels?
The biggest mistakes startups make in ABM?
The hardest element of growing Engagio from scratch?

Listen on iTunes.

Subscribe to SaaStr on iTunes.

Listen on Product Hunt.

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin
Harry Stebbings
SaaStr
Jon Miller

Published on May 26, 2016
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