Welcome to Episode 18! Delighted to welcome Jon Miller to The Official SaaStr Podcast today. John is the Founder & CEO @ Engagio, the all-in-one account based marketing platform that allows you to accelerate your move to account-based marketing, streamline account-based reporting and analytics, and map salesforce leads to target accounts. Prior to Engagio, Jon was the Co-Founder and CMO at rocketship Marketo.

In today’s show with Jon, we discuss:jon-miller-vp-marketing-marketo

What really is account-based marketing and how does it differ from other forms of marketing?

What were Jon’s biggest takeaways from co-founding Marketo and watching it scale into hyper-growth mode?

How can startups determine whether account-based marketing is the right marketing solution for them? How can startups accelerate the process of moving to account-based marketing?

How can startups communicate with their ideal customers in a non-gimmicky, personalized fashion? What can be done to show personal and effective touches?

To what extent does account-based marketing intersect with account-based sales development? How much of a role will this integration play in the future?

In a round we call the 60 Second SaaStr, we also hear:
The most effective ABM channels?
The biggest mistakes startups make in ABM?
The hardest element of growing Engagio from scratch?

Listen on iTunes.

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Listen on Product Hunt.

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin
Harry Stebbings
Jon Miller

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