Welcome to Episode 18! Delighted to welcome Jon Miller to The Official SaaStr Podcast today. John is the Founder & CEO @ Engagio, the all-in-one account based marketing platform that allows you to accelerate your move to account-based marketing, streamline account-based reporting and analytics, and map salesforce leads to target accounts. Prior to Engagio, Jon was the Co-Founder and CMO at rocketship Marketo.
In today’s show with Jon, we discuss:
What really is account-based marketing and how does it differ from other forms of marketing?
What were Jon’s biggest takeaways from co-founding Marketo and watching it scale into hyper-growth mode?
How can startups determine whether account-based marketing is the right marketing solution for them? How can startups accelerate the process of moving to account-based marketing?
How can startups communicate with their ideal customers in a non-gimmicky, personalized fashion? What can be done to show personal and effective touches?
To what extent does account-based marketing intersect with account-based sales development? How much of a role will this integration play in the future?
In a round we call the 60 Second SaaStr, we also hear:
The most effective ABM channels?
The biggest mistakes startups make in ABM?
The hardest element of growing Engagio from scratch?
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