SaaStr Podcast #106: Alex Rosen, Managing Director @ IDG Ventures On Why Early Stage SaaS Metrics Don’t Matter
Welcome to Episode 106! Alex Rosen is a Managing Director with IDG Ventures where he focuses on investments in cloud infrastructure, SaaS applications, ad tech, and consumer marketplaces. Alex currently serves as board director at Chubbies, Krux, MindMeld, M
In Today’s Episode You Will Learn:
- How did Alex make his way into the world of SaaS investing and come to be Managing Director @ IDG?
- SaaS businesses can be massively affected by changes in a few very small data points. So what would Alex say is one of the single most important metric points?
- What is a booking? How should we break it down into the 3 different MRRs? What element of those metrics do you want to see growing?
- How important a role does unit economics play? What are the couple of forms: customer + sales person? How much ARR should a good sales rep add to in ARR in relation to comp?
- What is negative churn? How can you take a customer you have already sold and make more money from them? Upsell or cross-sell? What does this do to the pricing axis? Why do you want more than one axis?
60 Second SaaStr:
- What does Alex know now that he wishes he had known in the beginning?
- What are the greenfield opportunities in SaaS for Alex?
- What is Alex’s fave SaaS reading material?
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