Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days?

In the early days, there are probably only 5 metrics that really matter:

1. ARR
2. ARR Growth Rate
3. Burn Rate
4. Probably, NPS (more here: I Was Wrong. NPS is A Great Core Metric. | SaaStr)
5. And maybe … net revenue retention / churn.

All the rest, maybe don’t obsess too much until you are bigger.

What matters in the early days is:

• Do you have product-market fit? So you can grow fast enough …
• And do your customers love you (so they will beget you more customers)?
• And will you run out of money before you hit escape velocity?

The rest matters, but can be a distraction.

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