Marketing & Partnerships

SaaStr Podcast #112: Brad Feld, Co-Founder & VC @ Foundry Group Discusses Structuring Your SaaS Startup for Scalability

Harry Stebbings

podcast-featured-112-Brad Feld

Welcome to Episode #112! Brad Feld is one of the world’s leading VCs, having Co-Founded Foundry Group, Brad has made investments in the likes of Zynga, Makerbot and Fitbit, just to name a few. Brad is also Co-Founder of Techstars, one of the world’s most prominent startup accelerators, whose portfolio companies have raised over $1.3bn in funding. If that wasn’t enough Brad is also a best selling author having co-authored Venture Deals: Be Smarter Than Your Lawyer and VC and Startup Communities: Building An Entrepreneurial Ecosystem In Your Community.

brad feldIn today’s episode you will learn:

  • How Brad made his way into the world of VC and come to found Foundry Group?
  • Brad has previously stated that companies can be segmented into 3 different core components? What does he mean by this? How can startups be structured internally for scalability?
  • Why does Brad hate the word culture? How should culture be viewed and approach internally within startups?
  • How has Brad seen his personal development with regards to being a board member? What has he got better at? What does he believe makes a great board member?
  • Why is CAC the easiest metric to game in SaaS? How should the CAC/LTV ratio be approached? How can entrepreneurs use this to attract VC investment?

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Jason Lemkin
Harry Stebbings
SaaStr
Brad Feld

Published on April 14, 2017
  • My first intro to Brad Feld. Learned a few things:

    1. He thinks of start-ups as having three 3 overall areas. The Product, the Customer, and the Company. Start-ups need to figure out all to align all three as they get close to $5M ARR.
    2. You can never over-invest in the “Customer” area. Specifically CS is critical.
    3. When you’re a startup you define the cultural norms. You can make it transparent, or accountable or friendly.
    4. One of their norms is that they think you should be “brutally honest delivered kindly.”
    5. Have board-like discipline even before you have a board
    6. Brad can’t dance: https://vimeo.com/28018186

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