A metric we’ve tracked but never done a deep dive on until this year was — what percent of SaaStr Annual + AI Summit sponsors and partners had their CEOs and COOs do booth duty?
- Drew Houston CEO Dropbox
- Goddard Abel CEO G2
- Francis deSouza COO Google Cloud
- Jaspar Carmichael-Jack CEO Artisan
- Bryan Onel CEO Oneleet
And so many more!
Lead from the front!! And seriously, don’t just send your more junior SDRs to man your booth. Real top-tier customers and prospects are there. Send folks who know the product cold.
And see everyone at 2026 SaaStr Annual + AI Summit on May 12-14, and at SaaStr AI LONDON 2025 on Dec 2-3!!
