What Is SaaStr?

“SaaStr is definitely the largest collection of people who like enterprise software — on the planet” – Aaron Levie, CEO Box

“SaaStr is the undisputed thought leader in how to build SaaS businesses.  Jason is legendary.” — Lew Cirne, CEO NewRelic

“SaaStr has pulled the entire SaaS community together in a powerful way” — Scott Dorsey, CEO ExactTarget

“SaaStr is my peeps” – Dharmesh Shah, CTO Hubspot

“SaaStr’s all about helping the younger founders be successful” – Phil Fernandez, CEO & co-founder Marketo

SaaStr began in 2012 as a simple attempt via a WordPress blog, together with a few answers on Quora, to help share back Jason M. Lemkin’s learnings of going from $0 to $100m ARR with the next generation of great SaaS and B2B entrepreneurs.  It has since gone on to become the largest community of SaaS founders and entrepreneurs, with over 3M views per month and 39 million+ views on Quora, and events hosted throughout the year, including the industry-leading SaaStr Annual.  Our venture fund also invests in 4-5 promising SaaS start-ups per year, generally at the “late seed” stage.  More on that here.


The core SaaStr long-form content first appears here on SaaStr, and then on Quora, as well as via syndication in Forbes, The Wall Street Journal, Enterprise Irregulars, and other leading media.  Forbes named SaaStr one of the Top 100 blogs for entrepreneurs, and Inc. named SaaStr one of The 50 Best Websites for Entrepreneurs. SaaStr also consists of over 3,000 additional posts and answers on Quora, where Jason M. Lemkin and has been named a Top Writer six times.

Team Hard at work on SaaStr Annual!


Jason M. Lemkin:

Jason M. Lemkin is a 3x founder, 1x VC, and constant SaaS enthusiast.  He was named by BusinessInsider to “The 32 Most Powerful People in Business Technology.”

He led or sourced the first VC investments in many leading enterprise/SaaS start-ups,Algolia, Talkdesk, Teamable, Parklet.co, MixmaxRainforestQA, Salesloft, PlatoHQ, Logikcull, AutomileGuidespark, Greenhouse.io, Pipedrive, , and more.  Collectively, these start-ups are worth almost two billion dollars.  He is also an advisor or smaller investor in Showpad, FrontApp, Greenhouse and other SaaS leaders.


Jason has co-founded two successful start-ups selling to the enterprise.  Before SaaStr and VC investing, he was CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding.  The technology, built into implantable power cells, has gone on to help extend the lives of thousands.


He has no known hobbies.

LinkedIn | Quora | Headshot & More Pics | SaaStr logo 

Dayna Rothman, CRO

Dayna heads up all marketing, content and business intiatives for SaaStr.  She has been named repeatedly as one of the Top 40 marketers in SaaS, and served as VP of Marketing at Everstring and BrightFunnel, and served as head of content strategy at Marketo.  She’s the driving force behind taking SaaStr to the next level!

Stephen Green, VP of Partnerships (right, center)

Stephen manages all our of sponsor and business relationships.  He previously

Stephen Green, Ph.D. Partnerships, Left

served as VP of Sales at Showpad, Strategic Sales at Entelo, and a Director of Sales at EchoSign (with Jason).  Whatever you need.  He’ll get it done.  His job is 50+ sponsor NPS.

Tiffany Castillo, Partner Relations Manager

Tiffany’s job is to make sure our 100+ sponsors and partners are insanely happy.  You partner with SaaStr, Tiffany is here to make it happen.  As we all are.

Mallun Yen, CXO

Mallun drives many of the operational elements of SaaS, from diversity initiatives to operations to legal.  She makes sure SaaStr can thrive and grow.  She is on the boards of directors of patent-protection-as-a-service company RPXC as well as KQED, and co-founded CHiPS, the global community for women leadership in intellectual property, which it’s own 1000+ person conference!  She also serves as operating partner for the SaaStr Fund.

Taylor Tomlin, Senior Designer

Taylor is our new Senior Designer and \thrives where she can work with marketers and executives to design beautifully crafted content and grow the brand.

After spending time at a number of tech companies, including Salesforce, she has gained an expertise and love for event design, creating booths for 3 Dreamforces, brand development, creating style guides and templates for company adoption. She loves pushing the envelope with creativity and incorporating the wow-factor wherever possible.


When she’s not designing, Taylor can be found at concerts of pretty much any music genre: pop, reggae, hip-hop or country, watching Formula One racing or exploring craft breweries in the Bay Area. Even though she’s a total dog person, after much research, she added a Bengal cat to her family. Enzo, who is more dog-like than some dogs she’s come across, enjoys playing fetch, riding in the car and taking walks around the neighborhood. 

Amelia Ibarra, Senior Demand Gen Manager


Amelia is a data-driven marketer with 8 years of experience helping leading B2B and B2C businesses execute innovative marketing campaigns. Prior to joining SaaStr, Amelia led demand gen at BrightFunnel and was the social media manager for EverString. One of her favorite marketing campaigns ever was creating a proprietary social media tool for Arbonne International, which is still being used to this day. Amelia is originally from Los Angeles andwhen she’s not running marketing campaigns, enjoys spending time with her husband and their rescue pup, Nova, a formosan mountain dog.

Elena Iacovelli, Event Manger for SaaStr Global Events


Elena graciously joined SaaStr to help spearhead our growth to 10+ events a year.  She’s led A+ events at Dreamforce as well as associated promotions, webinars, social media and much more.  You’ll thank her for more SaaStr this year!

Harry Stebbings – Senior Vice President of Global Podcasting


Harry runs SaaStr’s amazing podcast, interviewing the best SaaS founders, CEOs, VCs and VPs.  The SaaStr podcast reaches over 100,000 a month.

He also runs the wildly successful 20 Minute VC podcast which tops the charts on iTunes and Spotify is syndicated on TechCrunch.

He’s based in London and also served as an EIR at Atomico, one of the largest venture funds in Europe.

He also hosts the wildly popular “Drinks with Harry” event at The SaaStr Annual.


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