What Is SaaStr?

“SaaStr is definitely the largest collection of people who like enterprise software — on the planet” – Aaron Levie, CEO Box


“SaaStr is the undisputed thought leader in how to build SaaS businesses.  Jason is legendary.” — Lew Cirne, CEO NewRelic


“SaaStr has pulled the entire SaaS community together in a powerful way” — Scott Dorsey, CEO ExactTarget


“SaaStr is my peeps” – Dharmesh Shah, CTO Hubspot


“SaaStr’s all about helping the younger founders be successful” – Phil Fernandez, CEO & co-founder Marketo

SaaStr began in 2012 as a simple attempt via a WordPress blog, together with a few answers on Quora, to help share back Jason M. Lemkin’s learnings of going from $0 to $100m ARR with the next generation of great SaaS and B2B entrepreneurs.  It has since gone on to become the largest community of SaaS founders and entrepreneurs, with over 3M views per month and 30 million+ views on Quora, and events hosted throughout the year.  Our venture fund also invests in 4-5 promising SaaS start-ups per year, generally at the “late seed” stage.  More on that here.


The core SaaStr long-form content first appears here on SaaStr, and then on Quora, as well as via syndication in Forbes, The Wall Street Journal, Enterprise Irregulars, and other leading media.  Forbes named SaaStr one of the Top 100 blogs for entrepreneurs, and Inc. named SaaStr one of The 50 Best Websites for Entrepreneurs. SaaStr also consists of over 2,000 additional posts and answers on Quora, where Jason M. Lemkin is consistently one of the Top 3 most popular authors (and has been named a Top Writer four times)

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Jason M. Lemkin:

Jason M. Lemkin is a 2x founder, 1x VC, and constant SaaS enthusiast.  He was named by BusinessInsider to “The 32 Most Powerful People in Business Technology.”

He led or sourced the first VC investments in many leading enterprise/SaaS start-ups, Guidespark, Greenhouse.io, Pipedrive, Algolia, Talkdesk, Parklet.co, RainforestQA, Salesloft, Avanoo, Perfect Pipeline, Logikcull, Automile, and more.  Collectively, these start-ups are worth in excess of one billion dollars.


He is also an advisor or smaller investor in Showpad, FrontApp, Influitive, BetterWorks, and other SaaS leaders.
Jason has co-founded two successful start-ups selling to the enterprise.  Before SaaStr and VC investing, he was CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding.  The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

He has no known hobbies.

LinkedIn | Quora | Headshot & More Pics | SaaStr logo 

Colleen Mickey – Director of Events:


Colleen Mickey is our Director of Events and heads up the charging of managing and producing The SaaStr Annual for 10,000+ attendees, among other endeavors.  She previously ran content for GDC and ran GDC Europe.

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Stephen Green – VP of Partnerships (above, center)

Stephen manages all our of sponsor and business relationships.  He previously served as VP of Sales at Showpad, as a senior exec at Entelo, and a Director of Sales at EchoSign (with Jason).  Whatever you need.  He’ll get it done.

Harry Stebbings – Director of Global Podcasting:

Harry runs SaaStr’s amazing podcast, interviewing the best SaaS founders, CEOs, VCs and VPs.  The SaaStr podcast reaches over 50,000 a week.

He also runs the wildly successful 20 Minute VC podcast which tops the charts on iTunes and is syndicated on TechCrunch.

He’s based in London and is also served as an EIR at Atomic, one of the largest venture funds in Europe.

He also hosts the wildly popular “Mojitos with Harry” event at The SaaStr Annual.


Jayne Ohm — Manager, CSS:


Jayne graduated from college with a 4.0 in 24 months, attended UCSF Medical School to work on the intersection of software and health, and then joined SaaStr to run our CoSelling Space.  She rocks.

Gretchen DeKnikker – COO Emeritus:

gd-bioGretchen DeKnikker was instrumental in scaling SaaStr.  Armed with her magic wand, she’s helped create a world beyond a blog that connects the global SaaS community both online and off.

Gretchen has been launching and growing SaaS companies and platforms since way back in the last century with 5 startups under her belt. Most recently, she was the co-founder and CMO of SocialPandas. Previously, she launched LivePerson’s (LPSN) Apps Marketplace platform where she led integration efforts resulting in a network of over 30 partners in under a year.  At Genius.com, Gretchen headed up business development where she built a network of alliances and resellers that influenced 30% of new revenue as well as garnering Salesforce.com Customer’s Choice awards.  Her big claim to fame within the SaaStr community is being employee #5 at EchoSign where she landed early strategic accounts like GE Capital and Facebook and grew the user base at British Telecom by
20x. Gretchen attended “Dotcom University” double majoring in Boom and Bust and now holds an MBA from UC Berkeley.

In her spare time, Gretchen is a bacon worshiper, mediocre yogi, and aspiring bourbon aficionado. She loves San Francisco, hip hop, and all things tech.

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