Gong has its 2025 State of Revenue out. You can grab it here.
In general, the report ties to what we’re seeing everywhere in SaaS. We’re ending the year in general with stronger growth that the prior year.
Gong also looked across its entire customer base to measure deal velocity.
The findings aren’t much different from what we’ve discussed before at SaaStr, but still very helpful to see, given how much data they are pulling from:
On average, $100k deals take about 70 days to close.
That ties to our overall rough sales cycle data here:
And a few other data from the report:
Gong’s enterprise customers see about a 25% win rate, conversion from Opportunity to Closed.
That’s a bit higher than I expected. Is usually see 15%-20% as start-ups scale, but 25% is probably the right target as you scale.
And in general, across enterprise reps, they carry about 54 opportunities:
That really needs to tie to the deal size, that’s not enough for smaller deals, but probably enough for $100k deals. That would be $5m of opportunities to close into $1m of deals.
