So is a bigger booth at an event really worth it? And is a booth even worth it at all?
These are questions debated endlessly by founders and marketers … especially in the early stages. When you have just a few million in revenue, every marketing spend is stressful.
So should you go small, or go big?
The answer is probably Yes, if we look at the actual, hard SaaStr data from SaaStr Annual 2024:
What you can see above is:
- As the booth gets bigger, the number, almost linearly
- Activations are a big deal. Do some sort of giveaway. It moves the needle.
- If you can afford it, bigger is better. Most marketers believe this, which is why at Big Cos, they often GBGH. Go Big or Go Home, at events.
- But — every category works. So maybe don’t break your budget. That’s a reminder. Spend what you can afford. Because all categories work.
At the end of the day, events are a ton of work. The price for a booth is just a small part of the overall soft and hard costs. So if you are doing them, the data suggest lean is as much as you can. Upgrade, Go Big. It works.
But don’t do more than you can afford.
See everyone at 2025 SaaStr Annual, in MAY this time, May 13-15!!
