SaaStr Annual 2025 ticket sales in December: 181% of 2024
SaaStr Annual 2025 ticket sales overall so far: 156% of 2024
We'll see where we end up, but … SaaS is Back!! pic.twitter.com/5vlHiRmeCz
— Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) January 2, 2025
So one of our themes (and memes) is that SaaS is Back. It’s a new SaaS, a different SaaS, and AI-fueled SaaS, but it’s back. Many of us never saw a downturn the past 24 months, but those in B2B2B often did.
But as Brian Halligan, chairman of HubSpot put it, the downturn where there was one, ended in Q3’24:
And as one small data point, that’s what we are seeing in early SaaStr Annual attendance data as well:
- Overall early 2025 attendance is up +156% of 2024
- December 2025 ticket sales were +181% of 2024.
We’ll see where it all ends up for SaaStr Annual 2025. No matter what, it will be bigger and better (and even more AI centric) than 2024.
We’re back.
And grab 20% OFF here on tickets for 2025 here!! Join the CEOs of Snowflake, HubSpot, Descript, Clio, Flock Safety, DropBox and CROs and CXOs of GitHub, Canva, Grammarly, and so, so much more at 2025 SaaStr Annual!
