Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers
Forget A-tier prospects. At SaaStr, we deliver S-tier leads—the elite decision makers who control enterprise budgets and drive industry innovation. While your competitors chase volume, we give you access to the 68% VP+ executives and 36% CEO/Founders who actually sign the checks.
S-Tier Audience = S-Tier Results
Who exactly are S-tier leads?
- Budget Authority: 78% have direct purchasing power or significant influence
- Company Scale: Average revenue $50M+, with 27% at Enterprise ($40M+ ARR)
- Decision Speed: 60% faster sales cycles compared to other B2B channels
- Deal Value: 3.2x higher average contract values
Why they choose SaaStr sponsors: When the world’s top SaaS executives need solutions, they turn to companies that demonstrate thought leadership in their trusted community. Your SaaStr sponsorship isn’t just advertising—it’s an endorsement from the industry’s most respected platform.
Proven S-Tier ROI: Real Case Studies
Artisan AI: Immediate Pipeline Impact While Event is Still Live
“We just closed our first deal from our SaaStr sponsorship (while it’s still happening), a $60k ARR deal. A lot of people are against conferences, but they are an exceptional channel for us. We maintain mindshare as the leading AI outbound platform, get to meet our buyers and partners IRL, and source 100s of leads and $millions of pipeline.”
— Jaspar Carmichael-Jack, Founder & CEO at Artisan
Strategic Value Delivered:
- ✅ $60K ARR deal closed during the event
- ✅ Hundreds of qualified leads generated
- ✅ Millions in pipeline influenced
- ✅ Category leadership positioning maintained
- ✅ Direct buyer and partner relationship building
Ampersand: 675% ROI Through Strategic Targeting
According to Vendelux’s comprehensive analysis, Ampersand achieved extraordinary returns at SaaStr Annual through disciplined lead qualification and strategic booth positioning.
Documented Performance:
- 675% ROI on their total event investment
- $2.7M in influenced pipeline generated from SaaStr leads
- $400K investment including booth, travel, and staff costs
- Superior lead quality compared to other industry events
“The concentration of qualified decision makers at SaaStr is unmatched. Our booth conversations weren’t just demos—they were substantive discussions with VPs and C-suite executives who have real budget authority. The lead quality justified every dollar spent.”
Key Success Factors:
- Strategic booth location for maximum VP+ executive traffic
- Focused messaging targeting enterprise buyers
- Rigorous lead scoring and immediate follow-up protocols
- Integration with year-round account-based marketing campaigns
Year-Round S-Tier Lead Generation Engine
5,000,000+ Monthly Touchpoints Across Premium Channels
Our integrated ecosystem ensures your message reaches S-tier prospects at every stage of their buyer journey:
🎧 #1 B2B Podcast: 240,000+ monthly downloads and 100,000+ subs on YouTube
- Top 0.5% globally ranked by Listen Score
- 105,000+ top subscribers on YouTube
- Professional voiceover sponsorships on 4+ episodes weekly
- Audience includes CEOs and CXOs from Snowflake, HubSpot, Rubrik, Box, and 100s more
📧 Newsletter Network: 5M+ monthly email impressions
- SaaStr Weekly: 352,000 founders and CEOs (200-400+ conversions per campaign)
- SaaStr Daily: 816,000 revenue professionals (7-12% average CTR)
- SaaStr Insider: 450,000 LinkedIn + email subscribers
🏆 Two Flagship Events: 12,500+ total annual IRL attendees
- SaaStr Annual + AI Summit 2026: 10,000+ global industry leaders
- SaaStr AI London 2025: 2,500+ European decision makers
The S-Tier Advantage: Integrated Campaign Performance, Year Round
Quarter 1-2: Build S-Tier Awareness
- Podcast dominance: Consistent presence on the industry’s most trusted audio content
- Newsletter authority: Premium placements across 1.25M+ monthly email subscribers
- Event anticipation: Early SaaStr Annual promotion and speaker collaboration
Quarter 2: SaaStr Annual Peak Impact
- Live S-tier access: Face-to-face meetings with 10,000+ decision makers
- “Who Do You Want to Meet”: Proprietary program generating 50-100+ additional qualified leads
- Speaking authority: Thought leadership platforms reaching the industry’s top minds
Quarter 3: Sustained S-Tier Engagement
- AI Day digital reach: 250,000+ cloud executives in October virtual summit
- Content amplification: Diamond+ sponsors receive year-round promotion programs
- Executive positioning: CEO interviews pushed to 200,000+ followers
Quarter 4: European S-Tier Expansion
- London market penetration: Direct access to European decision makers
- Holiday planning season: Peak newsletter engagement during budget planning
- Year-end thought leadership: Industry prediction content and executive features
Proven S-Tier Results
Documented Case Study Performance:
- Artisan AI: $60K ARR deal closed on-site, millions in pipeline influenced, hundreds of leads
- Ampersand: 675% ROI, $2.7M influenced pipeline from single event
- Sales enablement platform: $75K investment → $2.1M qualified pipeline in 6 months
- Average sponsor metrics: 4.7x ROI, $47 cost per qualified lead (vs. $120 industry average)
- Multi-touch campaigns: 80% higher close rates than single-channel approaches
S-Tier Lead Quality Indicators:
- 40% higher lead scores compared to other B2B channels
- Diamond sponsors: 850-1,750+ qualified leads annually
- Exclusive summit access: Direct networking with billion-dollar company executives
S-Tier Partnership Tiers
🏆 Elite Partnership
- Flagship event dominance: Premium presence at both SaaStr Annual and AI London
- Podcast ownership: Monthly sponsorship across 48+ episodes
- Newsletter authority: Premium placements across all 5M+ monthly emails
- C-suite exclusive access: Invitation-only summit sponsorships
- Custom content creation: Dedicated account management and thought leadership development
💎 Executive Partnership
- Event + digital integration: One flagship event plus all digital events
- Quarterly podcast campaigns: Strategic presence across key industry moments
- Weekly newsletter dominance: 52 annual placements across targeted segments
- Lead generation programs: “Who Do You Want to Meet” and automated nurturing
- Year-round amplification: Continuous content promotion and speaking opportunities
⭐ Growth Partnership
- Annual event sponsorship: Choose SaaStr Annual or regional events
- Monthly newsletter presence: Consistent brand exposure across key channels
- Podcast campaign packages: Targeted quarterly sponsorship programs
- Digital event inclusion: AI Day and virtual summit participation
- Standard lead programs: Booth lead capture and follow-up automation
Maxmize ROI with Year-Round Partnerships
The Compound Effect: S-tier buyers require 12-15+ touchpoints before making enterprise purchasing decisions. Our year-round approach ensures your brand is present throughout their entire evaluation process.
Exclusive Market Position: We limit annual partnerships to 25-30 companies, ensuring your message doesn’t get lost in competitor noise while maintaining premium audience quality.
Measurable S-Tier Impact:
- Brand recall: 3x higher recognition among target accounts
- Pipeline velocity: 60% faster deal progression
- Deal size: Consistently larger contracts from SaaStr-sourced leads
- Documented ROI: 400-675% returns based on third-party analysis
Secure Your S-Tier Access
The world’s most successful SaaS companies don’t just sponsor events—they become integral parts of the industry’s most important conversations.
Next Steps: 📧 Email: sponsors at saastrinc.com
📅 Strategy Call: Schedule your custom S-tier partnership consultation
🎯 Secure Your Position: Limited 2025-2026 partnerships available
S-tier results require S-tier strategy. Stop settling for generic B2B marketing. Start dominating where the industry’s elite gather, learn, and buy.
