So one big theme of 2025 SaaStr Annual (May 13-15 in SF Bay) will be going deep on Vertical SaaS.
We’ll hear from the CRO of $3B Clio (legal SaaS), the CEO and CRO of Flock Safety (police and safety SaaS), and dozens of others on how to scale their vertical SaaS industries and platforms. See you there!
And we’ve done several great live Workshop Wednesdays with top CROs and VPs of Sales in Vertical SaaS in particular recently that are all A+ and worth watching:
#1. $100m+ ARR Vertical SaaS for Pizzerias with CRO Loren Padelford:
A great deep dive (and SaaStr post here) on just what it takes to close $100,000,000 of SaaS from small independant pizza shops. It takes getting out in the field, and creating a ton of true value — before the sale.
#2. How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Owner is perhaps the fastest-growing new player in SaaS for restaurants, automating everything from marketing to menus. How Kyle does it here:
#3. 10 Ways Sales is Different in Vertical SaaS with Mangomint’s VP of Sales
Just an A+ session on the Top 10 ways SaaS is different in vertical SaaS, from who you hire in sales to how you do support and onboarding.
