So we recently turned on monetization of our YouTube channel to learn. Our YouTube isn’t massive but it’s pretty good stuff overall and it’s not tiny per se — about 60,000 subs today, growing about 5,000 a month.
So what’s that worth … in pure cash?
$30 a day from YouTube:

Even if we had 600,000 subs (a lot), that would barely add up to $100,000 a year.
It’s all worth it to build brand, share information, inform your audience.
But before you quit your six figure job to be a B2B “creator” — just understand how hard it is. Even for us.
I get 10x the podcast requests to go on someone’s show than just a year ago. Maybe even more. It’s great to pursue your passions, and to share and learn. But maybe let being a creator be a bit of a fantasy, a passion project. Don’t let it distract from your day job.
Because even if you crush it as a creator, you may make $33.26 a day.

