This is it. The moment where AI stops being a buzzword and becomes your unfair competitive advantage. SaaStr AI London on December 1-2 is bringing together 2,500 of the sharpest B2B operators, the companies actually scaling with AI (OpenAI, Wiz, Clay, Artisan, Databricks, Intercom), and the tactical playbooks you can deploy the day you get back to the office.
This isn’t theory. This isn’t vendor pitches. This is two days of learning exactly how the winners are deploying AI to 3-5x their conversion rates, turn cost centers into profit centers, and build revenue engines that run 24/7.
Here are 10 specific reasons why this is the must-attend event to close out 2025:
1. Learn from OpenAI’s Actual GTM Playbook
OpenAI went from $0 to $500M ARR faster than almost anyone in software history. Their GTM leadership is sharing the actual playbook – not the sanitized version you read in TechCrunch, but the real decisions, pivots, and strategies that fueled that growth. You can’t get this anywhere else.
2. Stop Wasting Money on AI SDRs That Don’t Work
98% of companies are deploying AI SDRs completely wrong. They’re spamming prospects, destroying sender reputation, and wondering why conversion rates are terrible. The “Deploying AI SDRs… The RIGHT Way” workshop shows you exactly what the 2% who are crushing it are doing differently. This one session could save you $100K+ in wasted AI spend.
3. See How Wiz Hit $12B in 5 Years Using AI
Wiz is one of the fastest-growing enterprise companies ever, going from $0 to $12B valuation in five years. Their CMO is breaking down the hypergrowth playbook and how they’ve baked AI into their product and GTM motion. These are the unintuitive decisions that separated them from every other security startup.
4. Intercom’s “All-In” Bet on AI: What Worked and What Didn’t
Intercom made one of the boldest product bets in SaaS history by going all-in on Fin, their AI customer service agent. Their CPO Paul Adams is sharing the inside story – the wins, the failures, and what they’d do differently. This is the kind of honest breakdown you never get from a company case study.
5. Turn Your Support Team from Cost Center to Profit Center
The “AI to Turn Support Into a Sales Weapon” workshop shows how every support ticket becomes a revenue opportunity. Companies are going from $2M cost centers to $500K profit centers in 8 months using AI. Your support team could be your highest-converting sales channel if you deploy this right.
6. Clay’s Playbook for AI-Powered GTM
Clay has become the secret weapon for top GTM teams. Their co-founder is showing exactly how high-performing teams use AI-driven signals to prioritize accounts, personalize outreach at scale, and accelerate pipeline. This is the playbook that’s making traditional sales development obsolete.
7. Hyper-Personalization That Actually Converts
Forget “Hi {FirstName}” personalization. The “AI to Hyper-Customize Marketing at Scale” workshop shows you how to create genuinely 1:1 experiences for thousands of prospects simultaneously. Companies doing this are seeing 3-5x improvement in conversion rates because prospects actually believe a human researched them.
8. Real Metrics from Companies Deploying 20+ AI Agents
I’m doing a session on how we went from 0 to 20+ AI agents at SaaStr in 18 months, generating $1.5M in revenue while investing $500K+. The exact playbook, the failures we had to learn from, and the ROI calculations that separate hype from reality. Plus case studies from OpenAI (obviously), Wiz, Clay, and 20+ more companies with real results.
9. The AI Orchestration Blueprint for Your Entire Sales Motion
Most companies are adding AI to individual parts of their funnel. Winners are thinking end-to-end – lead routing, deal coaching, pipeline forecasting, all connected through AI orchestration. The “AI to Orchestrate Your Entire Sales Motion” workshop shows you how to build this system so every rep performs like your top 10%.
10. Network with 2,500 Operators Actually Doing It
This is the biggest reason. You’re not networking with tire-kickers and AI tourists. You’re connecting with 2,500 B2B operators who are deploying AI in production, generating real revenue, and solving the same problems you’re facing right now. The hallway conversations and dinner meetups are worth the ticket price alone.
The Bottom Line
December 1-2 in London. Two days. 2,500 operators. The companies genuinely crushing it with AI (OpenAI, Fin, Clay, Artisan, Wiz, Databricks, Intercom) sharing their actual playbooks in tactical workshops you can implement immediately.
The companies that master AI deployment in Q4 2025 will dominate their markets in 2026. The ones still “exploring” will be playing catch-up with an insurmountable gap.
Are you leading or catching up?
See you at SaaStr AI London December 1-2! Join 2,500 of the best in B2B and AI to learn what’s actually working – not just the hype. Two days of tactical sessions, real metrics, and the founders and execs who are genuinely scaling with AI. From OpenAI to Fin, from Clay to Artisan, from Wiz to Databricks, and so much more!
