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5 Interesting Learnings from Braze at $910 Million in Revenue: A $5.66B Sale to Salesforce, 26% Growth, and Operating Expenses Up Just 6%
Oct 20, 2026
https://twitter.com/jasonlk/status/2112587900970037556?s=20 Salesforce announced this morning it's buying Braze for roughly $5.66 billion in enterprise value. Braze Class A holders get $47.50 per share in cash, a 58% premium to Monday's close of $30.04. Salesforce...
10 Unforced Errors Founders Make in the VC Fundraising Process
Oct 20, 2026
So the other day I was introduced to what looked like a great founder. The space was a bit unusual but that’s OK. I asked the founder to send me the most detailed deck he could so I could do my homework. He sent me a 3 page teaser deck with zero data. The classic...
Dear SaaStr: As a Founder, When Did You Realize You Were Limiting Your Company’s Growth and Success?
Oct 20, 2026
Dear SaaStr: As a Founder, When Did You Realize You Were Limiting Your Company's Growth and Success? As we approached $10m ARR, we were doing very well: growing 100%, cash-flow positive, with 100%+ NRR. But I did see that certain of my weaknesses still were impacting...
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5 Interesting Things, Blog Posts, Scale
5 Interesting Learnings from Braze at $910 Million in Revenue: A $5.66B Sale to Salesforce, 26% Growth, and Operating Expenses Up Just 6%
By Jason Lemkin | October 20, 2026
Salesforce is buying Braze for $5.7B. That’s 6.8x revenue. 🎁 A gift for Braze holders. It traded at 3.7x on Monday. Look at the rest of GTM: HubSpot 3.1x (growing 20%)Klaviyo 3.1x (growing 26%)Monday 2.3x (growing 22%)Adobe 3.8x Real growth, and still 2-4x revenue pic.twitter.com/5yQQP2I8QZ — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) October 20, 2026 Salesforce announced…
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Blog Posts, Fundraising
10 Unforced Errors Founders Make in the VC Fundraising Process
By Jason Lemkin | October 20, 2026
So the other day I was introduced to what looked like a great founder. The space was a bit unusual but that’s OK. I asked the founder to send me the most detailed deck he could so I could do my homework. He sent me a 3 page teaser deck with zero data. The classic…
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Blog Posts, Growth, Q&A
Dear SaaStr: As a Founder, When Did You Realize You Were Limiting Your Company’s Growth and Success?
By Jason Lemkin | October 20, 2026
Dear SaaStr: As a Founder, When Did You Realize You Were Limiting Your Company’s Growth and Success? As we approached $10m ARR, we were doing very well: growing 100%, cash-flow positive, with 100%+ NRR. But I did see that certain of my weaknesses still were impacting how well we could do: I didn’t get on…
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"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."
Aaron Levie, CEO and Co-Founder of Box

"If you really want to be good at building up your company, read SaaStr."
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"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

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Scott Dorsey, CEO of ExactTarget

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Popular Q&A
Schmoozing Is Dead, Agents Are Hitting 120% of Humans, and Growth Is the Only Thing That Matters: 10 Things From the Closing Q&A at SaaStr AI Annual 2026
May 17, 2026
We just wrapped SaaStr AI Annual 2026, and the closing Q&A on Day 3 ended up being one of the most engaged of the whole gathering. No script, no prepared deck, just an hour-and-a-half of questions from the audience on the topics most on their mind....
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales?
Oct 26, 2025
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales? The hardest rejection I’ve had in sales was around renewals. Especially ones I thought we really had earned. But still lost. In particular, in the early days of EchoSign / Adobe Sign, we had a...
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team?
May 10, 2025
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team? A good playbook for customer success is all about driving retention, expansion, and customer happiness while making it scalable: Hire Truly Product-Savvy Customer Success Managers at First Focus...
AI at Scale: 8 Learnings from monday.com Co-Founder and Co-Ceo Eran Zinman
Feb 28, 2025
monday.com Co-CEO and Co-Founder Eran Zinman recently sat down with SaaStr CEO and Founder Jason Lemkin to share his insights on their journey, including how they’ve leveraged AI, maintained growth, and expanded into multiple product lines.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr CEO and Founder Jason Lemkin
Feb 19, 2025
SaaStr CEO and Founder Jason Lemkin did a vibe check into the state of SaaS, AI, venture funding, and the rollercoaster of building a business in 2025.
Dear SaaStr: Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Dec 9, 2024
Dear SaaStr: Can an entrepreneur back out of a signed term sheet without damaging their reputation? In my experience — Yes, probably. As a founder, you can back out of a term sheet if something is off, or even if you just get another offer you prefer. There is a lot...


