So is “outbound dead”?
This has become a hot topic and almost a meme across LinkedIn and social media in SaaS. There’s no question for most of us, outbound is a lot harder than it was in 2021. And that the standard, automated cadences and break-up emails generally aren’t performing all that well.
But does that mean that high quality, truly value-add and tailored outreach to a prospect that’s in market or will be soon … doesn’t work? That’s not my experience. That always works.
What do you think? We did a recent survey, and the feedback was almost split. Yes, 55% of you are shrinking or not growing your SDR and outbound teams. That’s the half-empty side.
But 45% of you are investing more in outbound and hiring more SDRs. It’s working for you. This also ties to a prior survey we did where 49% of folks said outbound wasn’t working for them — but 51% said it was still working.
For most of the startups I work with, and even SaaStr itself, outbound still works. But like most things, you have to do better and try harder these days.
Long Live Outbound. The right kind.
