So our good friend Lloyed Lobo as part of his new book and series on Building Community did a deep dive with Jason on how SaaStr built the world’s largest community for business software — somewhat on accident:
Why do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?
In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset.
However, building and nurturing a community takes time – relationships cannot be an afterthought. When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat.
In this session, Jason Lemkin, Founder at SaaStr, and Lloyed Lobo, Cofounder at Traction discuss the journey behind creating the world’s largest community for SaaS and Business software, where hundreds of thousands across the globe actively engage through mega conferences, events, meetups, podcasts, blogs, social media, and more.
Specifically, Jason and Lloyed dive into:
- Why community is your ultimate channel for long-term sustainable growth and competitive moat
- Audience vs community, what is the difference
- Getting your community started, bringing people together, and seeding it at the beginning
- How to ensure your community sticks and sustains for the long haul
- The most impactful way to add new members
- Unique strategies and tactics to keep the community engaged and drive interpersonal connections between members
- The key metrics for community success
Grab a copy of From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth here.
Learn more at https://tractionconf.io
Learn more about SaaStr at https://www.saastr.com/
This episode is brought to you by:
From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules to skyrocket your business with Community Led Growth, featuring tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and many more. Grab your copy at https://FromGrassrootsToGreatness.com
Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI
Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch’s programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca
Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com