So our good friend Lloyed Lobo as part of his new book and series on Building Community did a deep dive with Jason on how SaaStr built the world’s largest community for business software — somewhat on accident:

Why do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?

In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset.

However, building and nurturing a community takes time – relationships cannot be an afterthought. When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat.

In this session, Jason Lemkin, Founder at SaaStr, and Lloyed Lobo, Cofounder at Traction discuss the journey behind creating the world’s largest community for SaaS and Business software, where hundreds of thousands across the globe actively engage through mega conferences, events, meetups, podcasts, blogs, social media, and more.

Specifically, Jason and Lloyed dive into:

  • Why community is your ultimate channel for long-term sustainable growth and competitive moat
  • Audience vs community, what is the difference
  • Getting your community started, bringing people together, and seeding it at the beginning
  • How to ensure your community sticks and sustains for the long haul
  • The most impactful way to add new members
  • Unique strategies and tactics to keep the community engaged and drive interpersonal connections between members
  • The key metrics for community success

Grab a copy of From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth here.

Learn more at

Learn more about SaaStr at

This episode is brought to you by:

From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules to skyrocket your business with Community Led Growth, featuring tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and many more. Grab your copy at

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