If a VC you’re friendly with passes on investing in you, and you feel sure your company is going to take off, should you tell him he’s being an idiot?

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JASON LEMKIN

No, the opposite.  Be a tiny bit sympathetic.  She is in a tough spot.

VCs have very, very specific boxes they like to invest in.  At just the right stage.  Just this sort of team.  This sort of risk — but not that sort of risk.  VC is about taking measured risk.  Everyone measures that risk differently.

Nothing can be more uncomfortable then having a friend and/or someone you’ve known a long time not understand why you can’t invest, because it doesn’t fit your personal, specific box.

And …

If this VC friend believes in you, it’s just not the right fit for her … don’t alienate her.  She can still support you with other investors in other ways, either now.  Or later.

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Published on March 30, 2016
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