There’s so much discussion on LinkedIn and social media about how folks especially VPs of Sales should negotiate hard on the way in.

Maybe. Go for it, by all means.

But I think these posts miss a key second post. There’s an even better time to negotiate hard in many cases — around Year 2, when you’ve totally crushed it:

  • When you’ve now built up a great team
  • When things have accelerated
  • When you outperformed everyone’s expectations

This is so rare, especially these days. To hire a leader that truly crushes it and goes above and beyond.

If that’s you, then for sure, 365 days in:

  • Ask for that promotion to CRO (or whatever)
  • Ask for SVP-level equity, or at least, another grant
  • Push for a higher OTE that ties — to the results you’ve delivered

90% of CEOs, they may not have gotten it right at first. But the last thing most founders want is a truly high-performing leader moving on after a year.

Do it the right way. Don’t make threats you’re going to leave. But also, don’t feel like you have to get everything on Day 0.

It’s worth a shot. But you get another chance to push for more when you’ve truly earned it.

A related post here:

Who Ya Gonna Promote? Don’t Wait Too Long.

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