AI App of the Week: Qualified.com — The Conversational AI That’s Actually Converting Pipeline (Not Just Chatting)
The Bottom Line: Qualified isn’t just another AI chatbot. It’s the AI sales rep that never sleeps, never has a bad day, and actually books qualified meetings. We use it ourselves at SaaStr, and here’s why it’s become essential infrastructure for any B2B company serious about pipeline generation.
Why Qualified Caught Our Attention
Most “AI sales tools” are glorified lead capture forms with a chat interface. Qualified is different. It’s built specifically for B2B pipeline generation with AI that understands context, qualification frameworks, and — most importantly — when to hand off to humans.
Here’s what makes it special:
Real-Time Website Intelligence: The moment a prospect lands on your site, Qualified knows who they are (if they’re in your database), what company they’re from, and what pages they’re viewing. The AI uses this context to start conversations that actually matter.
Conversation Routing That Actually Works: The AI doesn’t just collect email addresses. It qualifies prospects using your specific criteria (company size, use case, budget timing) and routes qualified leads directly to the right sales rep. Unqualified traffic gets handled by AI — saving your human reps for real opportunities.
Pipeline Attribution You Can Trust: Every conversation ties back to pipeline and revenue. You can see exactly which AI conversations turned into meetings, which meetings became opportunities, and which opportunities closed.
How We Use Qualified at SaaStr Itself (The Real-World Test)
We deployed Qualified on our own website to handle sponsor inquiries and attendee questions for SaaStr events. The results? Eye-opening.
Before Qualified:
- Sponsor inquiries went to a generic contact form
- 30-40% of leads never got followed up on properly
- Our team spent hours answering repetitive event logistics questions
- Lead response time averaged 4-6 hours
After Qualified:
- AI handles 70% of initial sponsor questions, qualifying budget and event interest before human handoff
- Response time dropped to under 2 minutes (even at midnight)
- Our sales team only talks to pre-qualified sponsors who are actually ready to invest
- Event attendee questions get instant, accurate responses 24/7
The specific win: Qualified’s AI identified a Fortune 500 sponsor prospect browsing our partnership pages at 11 PM on a Friday. Instead of waiting until Monday for our team to respond, the AI engaged immediately, qualified their $50K+ budget, and scheduled a call with our partnerships director for Monday morning. Deal closed two weeks later.
That’s the difference between AI that just collects contact info and AI that actually drives revenue.
The Tech Stack Integration That Makes It Powerful
Qualified isn’t trying to replace your entire sales stack — it’s designed to supercharge it:
- Salesforce Native: Every conversation, lead qualification, and meeting booking flows directly into Salesforce with complete attribution.
- Marketing Automation: Integrates with HubSpot, Marketo, and Pardot to trigger sequences based on AI conversation outcomes. We use this to highly customize and enrich our outreach, especially to lapsed sponsors and prior event attendees (where we have a lot of data).
- Sales Engagement: Connects with Outreach and SalesLoft to add AI-qualified leads to appropriate sequences
- Data Enrichment: Works with tools like ZoomInfo and 6sense to give AI real-time prospect intelligence
What We Learned: The AI BDR Playbook
Running Qualified for months taught us the real playbook for AI BDRs that actually work:
1. Context Is Everything The AI needs to know not just who’s visiting, but why they’re there. Qualified pulls in technographic data, previous website behavior, and sales engagement history to start conversations that feel human.
2. Qualification Frameworks Scale. You can’t just tell AI to “qualify leads.” You need specific frameworks (BANT, MEDDIC, etc.) programmed in. Qualified lets you build custom qualification flows that match your sales process exactly.
3. Handoff Timing Makes or Breaks Conversion The magic happens in knowing when AI should keep the conversation vs. when to loop in humans. Qualified’s routing logic considers qualification score, company fit, and rep availability to optimize handoff timing.
4. Follow-Up Sequences Drive Pipeline The best AI conversations don’t end with a single chat. Qualified triggers automated follow-up sequences based on conversation outcomes — keeping unqualified prospects warm while immediately escalating hot leads.
The Numbers That Matter
For B2B companies using Qualified properly, the impact is measurable:
- 3-5x increase in lead response speed (minutes vs. hours)
- 40-60% reduction in unqualified demos booked
- 25-35% increase in website conversion to qualified opportunity
- 15-25% improvement in sales rep productivity (more time selling, less time qualifying)
Learn the Complete AI BDR Playbook at SaaStr AI London
Speaking of Qualified — their CRO will be at SaaStr AI London on December 1-2 running a deep-dive session on “How to Build an AI BDR That Actually Drives Pipeline.”
This isn’t a product demo. It’s a tactical workshop covering:
- The exact qualification frameworks that convert
- AI conversation flow optimization
- Integration strategies that maximize ROI
- Common implementation mistakes (and how to avoid them)
If you’re serious about AI sales automation that actually works, this is the session to attend.
The Real SaaStr Take
Most AI sales tools are solutions looking for problems. Qualified solves a real problem every B2B company has: turning website traffic into qualified pipeline without burning out your sales team.
The key insight? AI shouldn’t replace human sales reps — it should handle everything that happens before the human conversation so your reps can focus on what they do best: building relationships and closing deals.
After months of real-world usage, Qualified has earned its place in our essential SaaS stack. For any B2B company doing $2M+ in ARR with meaningful website traffic, it’s worth the investment.
Bottom line: Qualified is what AI sales automation should be — intelligent, contextual, and actually effective at driving revenue. Not just another chatbot pretending to be revolutionary.
Ready to see how AI can actually impact your pipeline? Check out Qualified.com or catch their CRO’s crash course at SaaStr AI London this December.
