Here’s Why SaaStr Annual 2020 is All About the Workshops

It’s not all about the speakers this year. If you’re wondering what you should be doing in between sessions or maybe just after breakfast before things really kick off in the main areas, check out these workshops! Workshops are a great way to learn tactical insights in a smaller session. From content marketing to sales, we are lining up a variety of workshops that will have attendees walking away with their notebooks full of good takeaways. Here is the first look at some of the workshops SaaStr Annual will be hosting this year in San Jose.

This year at SaaStr Annual 2020, we’re expanding both our physical presence and our content. We’ll be expanding to the adjoining Marriott hotel where attendees will be able to dive into hands-on topics hosted by a stellar lineup of mentors. You can pick and choose what format you’d like to connect with other attendees in. From an informal one-on-one mentorship session to a small group or a workshop (when you’re not enjoying SaaStropolis in the Expo Hall or the puppy adoption in SaaStr Square Park 😉) there are different options for everyone.

It may not be your first time joining a workshop but just in case it is, what should you expect?

What is a workshop? These are 30-40 minute long sessions where attendees can develop or learn new skills. A typical workshop is broken up into a presentation portion as well as a group discussion or interactive portion.

We’ll have more workshops to share in the coming weeks but we wanted to highlight some of our early line-up. These workshops are being hosted in partnerships with Women in Revenue who have put together a solid set of workshops for Tuesday of the event – March 10th.

“Compensation: know your worth and negotiate your best offer” with Former Anaplan CMO Maria Pergolino

“Launching with impact: Leading a Cross-Functional Team to Launch a New Product” with Ooda VP

of Marketing Joe Andrews, InsideView Sr. Product Marketing Manager Calvina Cheng

“Work Smarter Not Harder- Scaling SaaS through GTM Strategies that work” with Winning by Design Partner Shari Johnston

“Aligning Sales & Marketing” with Gigster CMO Jen Dimas, Annuitas CRO Lauren Goldstein, Integrate VP of Sales Strategic Accounts Frannie Danzinger

“Building a Next-Generation Sales Development Team” with InsideView CMO Tracy Eiler and InsideView SDR Manager Kelsey Ericks

“How to Build a Best-In-Class Marketing Team for Each Stage of Growth” with Allocadia CMO Julia Stead, Procare Software CMO Michelle Burrows and PagerDuty GM of Growth Rebecca Kline

Published on October 21, 2019

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