Learn How to Thrive in an AI-First B2B World
We’re two weeks out from SaaStr AI London (December 1-2), and I wanted to break down the must-attend sessions if you’re serious about deploying AI agents in your B2B company. Not the theoretical stuff. The tactical, in-the-trenches playbooks from companies that are actually doing it at scale.
The Tactical Sessions on Dec 2 Worth Your Time
9:00 AM – 9:25 AM: “Metrics and Milestones That Matter for AI-enhanced B2B Companies” with Northzone and Personio.
As someone who’s analyzed 100+ B2B companies and deployed 20+ AI agents generating $1.5M in revenue, I can tell you most teams are measuring AI wrong. They’re tracking usage metrics instead of business outcomes. This session should fix that.
9:30 AM – 10:00 AM: “Kick off to SaaStr AI School: How to Use AI to Hyper-Customize Go-To-Market at Scale” with SaaStr’s Chief AI Officer.
The $64,000 question: how do you fundamentally transform how B2B companies can personalize major market strategies, enabling hyper-personalized outreach at scale without sacrificing quality? This is the strategic framing session.
10:00 AM – 10:45 AM: “Deploying AI SDRs The Right Way: Learnings from 2k Million+ Emails with Artisan’s CEO and Founder.”
With over 20 million emails sent through their platform, Artisan has created the code on making AI SDRs actually work at scale. The Jasper Carmichael-Jack session will cover what most companies get wrong and how to fix it.
10:30 AM – 11:15 AM: “From $0 to $12B in 5 Years: Inside Wiz’s Hypergrowth Secrets to Scale with Wiz’s CMO.”
This is relevant because Wiz is one of the fastest-growing enterprise companies ever, and they’ve baked AI deeply into their product and GTM motion. Their CMO can explain the unintuitive decisions that propelled a startup through hypergrowth.
11:00 AM – 11:25 AM: “AI For You: Turbo Charging Sales Team Without Breaking Everything with Momentum’s Co-Founder.”
Momentum built AI tools specifically for revenue teams, and their co-founder will share how to integrate AI into your existing sales tech stack for a practical session on implementation without destroying everything.
11:30 AM – 12:15 PM: “The Critical Decision: What Worked and What Didn’t When Intercom Went All-In on AI with Intercom’s CPO.”
Intercom went all-in on AI with Fin, their AI customer service agent. Paul Adams (CPO) will share the inside story of one of the boldest product bets in SaaS history and what they learned.
11:30 AM – 12:15 PM: “Using AI Signals in GTM: 3 Ways to Boost Go-To-Market Success with Clay’s Co-Founder.”
Clay has become the go-to platform for GTM teams using AI-powered data enrichment. Their co-founder will show how top-performing teams are using AI-driven signals to prioritize the right accounts, personalize outreach, and accelerate pipeline.
12:00 PM – 12:25 PM: “How to Build Top-Tier AI Apps and Agents with Databricks’ EMEA CTO.”
Databricks is where serious AI gets built. Their CTO will share how leading teams design AI applications and agents that actually scale.
12:30 PM – 1:00 PM: “Building a Flexible Revenue Team: How We Built Our Gen Playbook Using Only AI with Management’s VP of Sales.”
This is the “how we actually did it” session that shows you the exact playbook for building a high-performing remote revenue organization powered entirely by AI.
12:30 PM – 1:15 PM: “The AI-Driven CRO: The Step-by-Step Playbook for Building Powerful GTM Teams with Personio’s CRO.”
Personio’s Philip Lieser shares a practical playbook for revenue leaders looking to build AI into every layer of their GTM operation.
1:00 PM – 1:25 PM: “AI is Rewiring B2B Sales: How Your Sales Team Should (Going to Hit) Quota with SaaStr, Mangomint, Momentum.”
This panel brings together operators actually using AI to hit quota with their sales teams and how the role of a seller is changing when AI handles research, outreach, and follow-up.
1:30 PM – 1:50 PM: “Why AI Won’t Save a Broken Sales Process with Clari/Groove’s VP of CS.”
Critical session. Most teams think AI will fix their broken processes. It won’t. It will amplify them – good or bad. Megan Huot will explain what you need to fix first before AI can help.
2:15 PM – 3:00 PM: “Up to 2x in Agents in 18 Months: The CEO’s Playbook for Deploying AI That Works with SaaStr’s CEO.”
This is my session, and I’ll be breaking down how we went from 0 to 20+ AI agents at SaaStr in 18 months, generating $1.5M in revenue while investing $500K+. The wins, the failures, and the tactical playbook for CEOs who want to actually deploy AI at scale.
3:00 PM – 3:45 PM: “From Startup Bootstrappers to Enterprise Growth, and Building Companies in the AI Era with OpenAI’s Head of GTM, Maggie Hott.”
Maggie and OpenAI team share their journey from startup to one of the fastest-growing companies in history. Multiple stages of hypergrowth, including: bootstrapping, fundraising, enterprise, and how AI changes each of these stages fundamentally.
The Real Value: Workshops Over Theory
Here’s what separates SaaStr AI London from every other AI conference: the workshop tracks. These aren’t 20-minute keynotes with three actionable insights buried in 17 minutes of fluff. These are hands-on, tactical sessions where you actually build the playbooks you’ll deploy when you get back to the office.
The six core workshop tracks cover the entire AI deployment lifecycle:
- Deploying AI SDRs the RIGHT way – Stop the disasters, start converting
- AI to hyper-customize marketing at scale – Real 1:1 personalization for thousands
- AI to orchestrate your entire sales motion – End-to-end revenue AI
- AI to automate customer success – 80% automation, 95%+ retention
- AI to turn support into a sales weapon – Cost center to profit center
- Learn from companies doing AI right – OpenAI, Wiz, Clay case studies
Each workshop is designed to be immediately implementable. You’re not learning theory. You’re learning the exact systems, prompts, and workflows that companies are using right now to generate millions in revenue with AI.
Why December 1-2 Matters
Timing matters here. We’re at an inflection point where AI has moved from “interesting experiment” to “critical competitive advantage.” The companies deploying AI agents effectively in 2024-2025 are building moats that will be nearly impossible to overcome by 2026.
SaaStr.ai hit 500,000+ users in 45 days. That’s not hype – that’s real demand from founders and operators who need these tools right now. The companies that figure out AI deployment in Q4 2025 will dominate their markets in 2026. The ones still “exploring” will be playing catch-up.
The Bottom Line
If you’re serious about deploying AI in your B2B company – not talking about it, not experimenting with it, but actually making it a core part of your revenue engine – SaaStr AI London is where you need to be December 1-2.
2,500 of the best operators in B2B and AI, two days of tactical workshops, and the companies that are genuinely crushing it with AI (OpenAI, Fin, Clay, Artisan, Wiz, Databricks, Intercom, and 20+ more) sharing their actual playbooks.
The question isn’t whether AI will transform your business. It’s whether you’ll be one of the companies leading that transformation or scrambling to catch up in 12 months.
See you at SaaStr AI London December 1-2! Join 2,500 of the best in B2B and AI to learn what’s actually working – not just the hype. Two days of tactical sessions, real metrics, and the founders and execs who are genuinely scaling with AI. From OpenAI to Fin, from Clay to Artisan, from Wiz to Databricks, and so much more!
