By Brandon Lopez, Salesforce AppExchange Marketing

Salesforce AppExchange is an ecosystem of solutions that work together, and we’re excited to bring that experience to life at Dreamforce, the largest software conference hosted by Salesforce. Get ready for a fun and engaging experience while learning about how the AppExchange can help the SaaStr community sell, market, and grow your app business.

Check out this ultimate list to learn more about the AppExchange partner program during Dreamforce:

Trailblazer Lounge

No Dreamforce pass, no problem! Experience the excitement of Dreamforce and learn about the Salesforce AppExchange partner program in our Trailblazer Lounge at the Park Central Hotel. On November 6-8th we’ll host daily lunch and learns without requiring a Dreamforce pass. Join us to discover the benefits of AppExchange and enjoy a nice lunch on us!

Monday, November 6th – From Idea to AppExchangeHow to get started with AppExchange and launch your first app.

Tuesday, November 7th – Salesforce Connector for AppExchangeHow to connect into AppExchange for pre-built apps.

Wednesday, November 8th – AppExchange Quick Start ProgramHow to pass security review and get to market more quickly.

We’ll cap these sessions at the first 30 RSVPs, so please register ASAP.  You do not need a conference pass to attend these sessions:


Happy Hour

Join the AppExchange team and ISV partners at Cockscomb for an executive happy hour on Tuesday November 7th. Enjoy savory bites and specialty cocktails that pay homage to San Francisco while networking with other entrepreneurs and leaders.

Please RSVP here, as space is limited:


Startup Valley

Looking for more inspiration? If you have a full Dreamforce conference pass come chat in Moscone West with 27+ Salesforce Incubator and Salesforce Ventures startups that are pushing the boundaries and innovating in our ecosystem. You’ll:

  • Learn how to build the next generation of apps on the Salesforce Platform
  • Leverage the power of Einstein and the AppExchange to make apps more intelligent and grow your business
  • See startups demo their products, talk about projects and how they work with Salesforce

AppExchange Keynote

Together, over the past decade, we’ve made AppExchange the #1 business app store where customers can find the apps, components and more to extend their CRM. With over 87% of Salesforce customers using AppExchange apps, the AppExchange has become the destination for developers to build their technology in the cloud.

If you’re interested in building an AppExchange app, watch the Dreamforce keynote live stream on Monday November 6th at 9am PST or if you have a Dreamforce full conference pass, join us onsite to learn about the latest trends and new technology, AppExchange updates, and go-to-market opportunities in the $389B Salesforce Economy.

We hope to see the SaaStr community at Dreamforce! If you simply can’t wait until then, learn more about the AppExchange partner program at

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