Are Hubspot and Salesforce competitors?

Q: Are Hubspot and Salesforce competitors?

Barely.

Yes, on the surface, Hubspot competes with Salesforce. It’s 4 core products also 4 core product for Salesforce: Sales, Marketing, Support, and Service.

These are also 3 out of 4 of Salesforce’s big “Clouds”:

But … Salesforce has become very enterprise. Yes, it has SMB customers. but its focus is on $1m+ customers to get to $100b in ARR:

More here: How to Build a $100 Billion SaaS Company | SaaStr

And Hubspot is very SMB. It’s average revenue per customer is ~$10,000. HubSpot Reports Q4 and Full Year 2018 Results

So while yes they do compete in part, and their basic functionalities are in many ways similar … in reality, they don’t overlap that much.

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Published on December 10, 2019

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