Assuming you at least have some customers now … yes, it’s a tough position … but my best response is:
How badly do you want it?
If you have no product market fit — I’d probably quit. You had your shot. You tilted. And it still didn’t work.
But if you have any unaffiliated customers … then, that’s different. You actually did “the impossible”. You built Yet Another Web App people would actually pay for. In that case — it’s all up to you. You have something. (More on that here:)
If you have 10 customers, you can get 20. If you have 20, you can get 40. And so on. So … if you have 10 customers, given enough time, grit and determination … you can get 100.
You may lose some of the team. It may take way too long. You may have to (continue) to work for nothing.
I had to go over an extra, unplanned year without a hire, without pay, without anything to drag the company to $1m+ ARR. It was hard. But we had customers.
Once you get to $500k in ARR, you can make it. That’s enough to pay for enough heads to get to $1m, $1.5m ARR, and beyond. To somehow get to Initial Traction.