How do you assess initial traction in companies where ACV >$250k? Does the $1M thumb rule still apply?

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JASON LEMKIN

You’re right, it doesn’t work.

My requirement to assess even the earliest initial traction is at least 10, Unaffiliated Customers.

So 4 isn’t enough.

But closing four $250k customers very early is pretty impressive.ย  I think I’ll call that Initial Traction anyway ๐Ÿ™‚

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Published on January 27, 2016
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