It probably doesn’t — directly.
Whatever hackey way you get your first 10 customers probably won’t be the same way you get to 1,000. Because that way probably won’t scale.
But it probably will be how you get to 20, and an important part of how you get to 100.
Do whatever works.
Even if it isn’t really scalable. Whatever works in the early days is far, far better than something that doesn’t.