RevenueCat (where I was lucky enough to be the first investor) automates subscription management for mobile apps. It recently published its annual review of data from the 10,000+ mobile apps it powers subscription management for, and I learned a few interesting things:
Longer Trials Are Better. This is always a debate, and RevenueCat is more focused on mobile apps than traditional browser / desktop apps. But I still found the data very compelling.
They found that apps with longer trial periods converted better:
I know many want to force you into a quick trial, to push the deal through sales or into monetization. But the 10,000+ RevenueCat customers say … give them time. You lose nothing by giving them a longer trial. In fact, you end up with the same or higher conversions.
More on the data here.