There’s a lot going on this week if you are at Dreamforce ’15.

Where I / we’ll be:

Tuesday 4pm: With Lighter Capital and Aaron Ross – a live AMA!

The Intersection of Funding, Sales and Business Growth
Running a SaaS business? Thinking about how to improve your sales, build a sustainable business and fund your growth? Who isn’t? This is a rare opportunity to engage with three SaaS industry leaders on what SaaS entrepreneurs need to do to win. In this interactive session you will get your questions answered on topics ranging from building effective sales plans, creating strong teams, understanding key SaaS business metrics and creating your own funding strategy. Hear from: Aaron Ross – Salesforce Alumni and author of Predictable Revenue – the sales framework that drives Salesforce’s success; BJ Lackland – CEO of Lighter Capital, a leading funding provider to Salesforce ISVs; and Jason Lemkin, Founder of the leading SaaS blog – SaaStr , a Partner at Storm Ventures and founder of EchoSign.
  1. Time: 4-4:40pm Tuesday, September 15. Please be there 20 minutes or so ahead of the start time.
  2. Where: The Partner Community Theater. Inside the Partner Zone. Park Central Hotel, 50 3rd St.  On entering the hotel lobby go up the escalator to the left and its right there

Wed 10:00 am:  Aaron and I are at the Salesforce-for-StartUps Summit (you can attend for half price using discount w/D15SSFF300

Tales From the Frontlines:  Building a Killer Sales Team


Aaron and I will go over the Top 10 mistakes founders make building their first (and even second) sales teams and how not to make them, and add case studies and interactive discussion.


Thursday 4pm:  Talkdesk Bowling Party!  Come Join Us, Talkdesk and Salesforce’s!
I’ll be there.  Just so you know, I was on the high school bowling team with a 166 average.  Not great, but see if you can take me.  Register FOR FREE here.  I’ll try to get there early and stay until I pass out from trade show exhaustion.


>> Also at each event, there will be a SECRET WORD.

One person per event that gets the secret word will get a 100% free pass to the ’16 SaaStr Annual, and 10 others will get a mega-discount.

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