Here’s a data point that should make every B2B content marketer pay attention: SaaStr traffic just hit an all-time high in July 2025 … up a 60% from our November 2024 low.
Night and day. November 2024 was our lowest readership in years. And July 2025 was our biggest readership — ever. And Q3’25 should be our biggest readership quarter — ever. Even with “SEO” down -8%. It’s not bots or AI crawlers. The sources are the same as ever (SEO, newsletter, social). It’s just they are all way, way up.
Here’s the thing that really matters — it’s not just growth. It’s what’s driving that growth that tells the real story about where SaaS buyers are right now.
The Numbers Are Clear: AI + GTM = Traffic Gold. Old School Pre-AI GTM Content + Playbooks? Crickets.
When we dug into the analytics behind this surge, the pattern was crystal clear. Our highest-performing content over the past 8 months? It’s been laser-focused on two areas:
1. AI implementation and strategy content
2. Go-to-market execution and optimization
These aren’t just trending topics. They’re the two mission-critical areas that every SaaS leader is trying to figure out right now. And frankly, it shows in our traffic patterns.
Why This Matters More Than You Think
This isn’t just a SaaStr story. This is a mirror into what’s happening across the entire SaaS ecosystem right now.
The AI Reality Check: Every SaaS company is wrestling with the same questions. How do we actually implement AI beyond the marketing fluff? What does AI-first product development look like? How do we use AI to drive real efficiency gains in our GTM motion?
Our most popular posts this year? “How to Build Your First AI-Powered Sales Sequence,” “The 7 AI Tools Every SaaS CMO Should Be Using,” and “Why Your AI Strategy is Probably Wrong (And How to Fix It).” These aren’t getting shared because they’re trendy — they’re getting shared because SaaS leaders are desperately looking for practical, actionable guidance.
The GTM Evolution: Meanwhile, the go-to-market landscape has fundamentally shifted. The old playbooks aren’t working, or at least … are less interesting to folks. The entire buyer journey has changed.
Our audience is devouring content around modern GTM strategies because everyone’s trying to figure out the new rules of the game. Posts about product-led growth, sales-marketing alignment, and customer success optimization are consistently hitting 10K+ views within 48 hours. Our our podcast has accelerated, crossing 100,000+ subs far faster than it crossed 50,000.
What We’re Learning About B2B Content Consumption
This traffic surge has revealed some fascinating patterns about how SaaS professionals consume content:
Depth Over Breadth: Our longest-form content (3,000+ words) is significantly outperforming shorter pieces. People aren’t looking for quick tips — they want comprehensive, tactical guides they can actually implement.
Case Studies Rule Everything: Any post that includes real company examples, specific metrics, or detailed implementation stories gets 3x more engagement than theoretical content.
The Hunger for Specificity: Generic “5 Tips” posts are dead. Our audience wants granular, role-specific content. “How CTOs Should Evaluate AI Tools” performs dramatically better than “AI Tools for SaaS Companies.”
The Bigger Picture for B2B Content Strategies
If you’re running content for a SaaS company, this data should inform your strategy:
Double Down on AI + GTM Content: This isn’t a fad. These are the two areas where SaaS companies are making their biggest bets and facing their biggest challenges. If you’re not creating substantial content around AI implementation and modern GTM tactics, you’re missing where your audience is.
Go Deep, Not Wide: The days of surface-level content are over. Your audience has access to infinite shallow content. What they can’t find enough of is deeply tactical, implementable guidance from people who’ve actually done it.
Lead with Data: Every piece of content should include real metrics, specific examples, and concrete outcomes. Your audience is sophisticated — they can smell generic advice from a mile away. It just doesn’t perform anymore.
What This Means for Your Content Calendar
Based on what’s driving our traffic growth, here’s what should be on every SaaS content calendar:
AI Implementation Content: Not “AI is cool” content. Specific guides on integrating AI into your sales process, customer success workflows, and product development cycles.
Modern GTM Playbooks: Detailed breakdowns of what’s actually working in 2025. Real attribution models, updated sales sequences, and evolved customer success strategies.
Cross-Functional Content: Content that addresses how AI and GTM intersect. How does AI change your sales process? How do you measure the ROI of AI-powered marketing?
The Bottom Line
SaaStr’s traffic growth isn’t just a win for us — it’s a signal about where the entire B2B industry is focusing right now. AI and GTM aren’t just buzzwords; they’re the two areas where SaaS companies are making their biggest investments and facing their biggest challenges.
If you’re creating content for SaaS professionals, lean into this trend. But don’t just create AI content — create useful AI content. Don’t just write about GTM — write about what’s actually working in today’s market.
The traffic numbers don’t lie. This is what your audience wants. This is what they need. And if you can deliver it with the depth and specificity they’re craving, you’ll see the same kind of growth we’re seeing.
