With over 500,000+ people tuning into our live events in 2020, we’re getting going on the full calendar of 2021 SaaStr events.

We’ll be hosting a number of digital and in-person events, including bringing back our most popular digital events and bringing back our in-person events, including SaaStr Annual and SaaStr Europa in the latter part of the year. (assuming we can safely host an event in those regions 🤞, we’ll be there!)

So if you haven’t seen our schedule of events yet, here it is so far, with more to be announced:

saastr 2021 events

We’ve already got some great speakers lined up for 2021— from the CEOs of Twilio, Notion,  Monday.com, ClickUp, Loom, Vimeoand more (wow!), and we’ll have tons of leaders in sales, marketing, and product. All-in, we have room for about 350+ speakers and 1,000 mentors spread across our 2021 events.

Now is your chance to join the ranks of SaaS greats and legends, like Eric Yuan, Stewart Butterfield, Therese Tucker, Aaron Levie, and many more. Be in front of our global SaaS community.

Apply here.


Who are you?

You’re a founder, CEO, CXO, or VP of an early, growth, or scale stage SaaS company. You’re not your company’s pitch person – we’re looking for your unique perspective and opinions, not a demo of your product (no matter how great it is). Your content needs to be around solving a familiar problem and how you did it, not what you did it with. The key: you want to share the non-Google-able answers to questions.

We’re very committed to inclusion and diversity.  In 2020, we had 60% women and multicultural speakers and we plan to achieve that again this year. We do not allow “manels” (all-male panels) and strongly prefer sessions that add to the diversity of our gathering.  In addition, please note that VCs interviewing their own portfolio CEOs are generally discouraged.  They tend to be our lowest-rated sessions.

Also note: all proposed sessions that are straight commercials will not be accepted.  Generally speaking also, if you are < $5m in ARR or so, you are too early.  But you can propose a panel instead with leaders later than that stage, which you can lead.

What is your format?

1:1 interviews (Ex.: Stewart Butterfield/Slack, Jeff Lawson/Twilio)

Panels (Ex.: Customer Success, Sales Ops, VP Product, European Founders).  Ideally, at least some of the panelists already know each other.

Single & joint presentations

Deep Dives (Ex.:AMAs, SEM for SaaS, the most hypertactical topics out there)

What is your topic?

This is what we’re looking for, somewhere in these realms of topics. Please be sure to tell us specifically what you’d want to cover in the topic. (As in, don’t just say ‘Customer Success’ – specify ‘hiring for customer success’ or ‘customer success KPIs you should know.’)  We highly recommend watching our top sessions of all time to jumpstart your brainstorming.


Examples of great topics: Sales Mistakes that Can Kill Your SaaS Business and How to Avoid Them; Building Sales Operations from $1M to $50M: Who to Hire, When and Why; Three Non-Obvious Lessons Learned Selling to SMBs; How the Best Outbound Sales Teams Are Managed, The Secrets to Hiring a VP of Sales

Customer Success

Examples of great topics: The Secrets of Net Negative Churn: Customer Advocacy; How I Built Our First Functional Customer Success Organization; How To: NPS 75 with 40K Customers


Examples of great topics: How to Raise Your Next Big Round; How VCs Try to Spot Unicorns at $1k in Revenues, And What You Can Do To Look More Like the Next Unicorn

Getting Funding

Examples of great topics: Good Intentions, Bad Advice: How to Keep Your Board Aligned with Your Vision; Who Needs the Valley? How to Fund and Scale your SaaS Juggernaut Outside Silicon Valley


Examples of great topics: 12 Key Levers of SaaS Success; Numbers That Actually Matter for Founders; Fighting Churn with Data; How to Calculate Net Dollar Retention Rate; Navigating Your Career in the SaaS World, etc.


Examples of great topics: How To Gain 30 Thousand Leads Every Month. Like Clockwork; The CEO’s Role in Marketing: How to Hustle, Build Momentum, Sell Your Company – and Yourself; How to Market to Customers Small, Medium, Large and Extra-Large: All at the Same Time from the Same Budget


Examples of great topics: What a Great VPP Really Does — And Why You Need One – NOW!; Building a Product Both CIOs and Devs Love; Infrastructure for Non-Devs: What CEOs Really Need to Know in 2017; Grow 10x Faster & Cheaper with Product-Led Growth

The Founder’s Story

Examples of great topics: Get to $100m ARR While Burning Almost Nothing: 6 Learnings in 6 Years; How to Manage Up and Have Happy a Board. Even When You Miss a Quarter.


How we’re selecting:

We generally build sessions around unique perspectives to share with lessons we think would be valuable for other founders or execs to hear. So, don’t be alarmed if we reach out and ask you to participate on a panel or in some other format than you originally submitted. We want to make sure you and your topic are able to shine. If interested, someone from SaaStr will reach out to you. We run on a rolling basis, so as we build out themes and content, your topic may become a better fit. So, if you don’t hear from us right away, you may later in the year.


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