The future of B2B software isn’t just AI-powered—it’s conversation-powered.
It’s time for Vibeable SaaS.
You tell the app, in plain English, the outcomes and workflows you want. And it just creates them for you. Bespoke. In real time.
It works in Replit, Lovable, etc. At least mostly. Now it should work the same way inside the B2B apps we all know, pay for, and rely on.
The MCP Foundation: Great, But Not Enough
Model Context Protocol (MCP) has been a game-changer. It’s given us the plumbing to connect AI assistants to our applications seamlessly. Your Claude can now read your CRM, update your project management tool, and pull data from your analytics dashboard. It’s brilliant infrastructure.
But MCP is not just early a bit limited today — more importantly, it’s still thinking in terms of tools and integrations. It’s still about building bridges between discrete systems. That’s not enough.
2026+ demands something more radical. Apps that rebuild themselves, at least in part, to do what you actually want them to do.
Enter the Era of Vibe-able Apps
Imagine this: You’re staring at your project management software on Monday morning. Instead of clicking through seventeen different menus to set up a new workflow, you just… talk to it.
“Hey, I need you to create a workflow for our new customer onboarding process. When a deal closes in Salesforce, automatically create a project with tasks for legal review, technical setup, and account management kickoff. Set up a dashboard that shows me bottlenecks in real-time. And integrate it with Slack so the team gets notified at each stage.”
The app just… does it. All of it. No configuration screens. No API documentation. No “sorry, that integration isn’t available yet.”
Or picture this with your CRM:
“I want to track our enterprise deals differently. Create a new pipeline stage called ‘Technical Validation’ that only appears for deals over $50K. When a deal enters this stage, automatically schedule a technical review meeting in Calendly, create a shared document in Google Drive with our standard technical requirements, and send the prospect a personalized email sequence about our enterprise security features.”
Or your marketing automation platform:
“Our Q4 campaign isn’t converting well. I need you to A/B test different email subject lines, but also try sending at different times for different segments. West Coast prospects should get emails at 9am their time, East Coast at 8am theirs. Anyone who hasn’t opened after 48 hours gets a follow-up with a different angle. And create a dashboard that shows me which combinations are working best.”
Or your financial reporting system:
“I need a monthly revenue dashboard that breaks down MRR by customer segment, shows churn risk scores for accounts over $10K, and alerts me when any customer’s usage drops by more than 30% month-over-month. Plus, integrate it with our customer success platform so the team automatically gets notified about at-risk accounts.”
This is what I call a Vibe-able app. You communicate your intent in plain English, and the application morphs itself to match your vision.
Can you do some of this with Zapier, some elbow grease etc? Some. And tools like Zapier are amazing. But it’s time to go further. It’s time for us to be able to prompt our core apps (ERP, CRM, data, etc.) to just have them function as we want them and need them to function. Not just as some designer designed it — and limited it.
Why This Matters for B2B Leaders
The Configuration Crisis is Already Here. AI Makes it Obvious.
How many of your customers are actually using more than 20% of your features? How many gave up during onboarding because they couldn’t figure out how to make your software work the way they think? How many leave you for a feature you probably could get to work, in some fashion?
Most of our software is over-engineered and under-utilized because users can’t bridge the gap between what they need and what we’ve built.
The Prompt is the New Product
In a Vibe-able world, your product isn’t just your features—it’s how well your AI understands and executes user intent. The companies that win will be those that can translate natural language into precise software behavior.
This means:
- Your AI becomes your UX: The conversation interface is the primary way users shape and use your product
- Customization becomes effortless — instead of endlessly painful or impossible: Instead of complex admin panels, users describe what they want
- Integration becomes invisible: Your app should be able to connect to anything, instantly, based on user needs
The Technical Reality Check
The building blocks are already here. You can already do a lot of this in vibe coding. The dev tools are just ahead of the rest of us.
- Large Language Models can understand complex, contextual instructions
- Code generation has reached production quality for many use cases
- API orchestration can be automated through intelligent agents
- Real-time adaptation is possible with modern cloud infrastructure
The companies building Vibe-able apps today are using:
- Advanced prompt engineering to translate user intent into system actions
- Dynamic UI generation based on natural language specifications
- Intelligent API composition that connects disparate systems on the fly
- Real-time learning systems that get better at understanding each user’s “vibe”
What This Means for Your App Strategy
1. Rethink Your Product Development Process
Start designing for conversation, not configuration. Ask: “How would a user describe what they want to accomplish?” Then build backward from that conversation.
2. Invest in Natural Language Processing
This isn’t just about adding a chatbot. This is about making natural language the primary interface for your application. Every feature should be accessible and configurable through conversation.
3. Embrace Radical Flexibility
Your software architecture needs to support real-time reconfiguration. Users shouldn’t have to wait for your next release cycle to get the workflow they described.
4. Prepare for the Integration Explosion
When users can request any integration in plain English, you need infrastructure that can deliver. APIs, webhooks, and data connectors become table stakes.
The Competitive Advantage is Obvious
While your competitors are still building more configuration screens and feature matrices, you’re building software that adapts to users instead of forcing users to adapt to software.
The first company in your category to truly nail Vibe-able functionality won’t just have a better product—they’ll have a fundamentally different product. One that feels less like software and more like having a really smart assistant who understands your business.
Vibe-able Apps Are Probably Even More Important Than MCP
MCP gave us the infrastructure to connect AI to applications, and to get data from them. Now we need to go further. We need applications that don’t just work with AI—applications that can remake themselves to meet the customers’ needs. Safely and securely, but for real.
Your users shouldn’t need to learn your software. Your software should learn them. ChatGPT taught us to start thinking this way. Your customers are going to demand it soon from your B2B app, too.
It’s time to make your app Vibe-able.
