This last week was full of new SaaStr video content after the incredible digital SaaStr Money sessions with the CEOs and CXOs of Chime, Square, Adyen, Plaid, Marqeta and so much more!  Catch up on those sessions here!

Now on the Top 10 for the week!

#1.  Bottoms Up vs. Top Down Selling in the Enterprise with ThoughtSpot’s CEO.  A classic session from SaaStr Enterprise 2021 on when top-down selling works vs. bottoms up.  Sudheesh is one of the great sales strategists I know and this is a must-watch session.

#2 “Secrets to Aligning Marketing and Revenue Strategies with Marqeta’s CMO”. A great session with Marqeta’s CEO, who previously helped run marketing at Mulesoft.  The Q&A at the end is particularly strong on when and how to build your marketing team, where ABM is today, how to sell to developers, and much more.

#3 “How to Serve Multiple Customer Segments at the Same Time with Square’s Global Head of Sales”.  An overview on how Square serves customers small, medium and larger with their global head of sales!

#4 “Why Zoom’s Founder Went Solo & How Being an Engineer Helps You be a Better CEO”.  A short look back on why Eric went solo.

#5 “The Non-Obvious things about the Future of Fintech with Plaid’s COO”.  Plaid’s COO joined SaaStr to talk about the future of fintech.

#6 “Ringing the Bell on Competition with Chime’s CEO Chris Britt”.  OK this session was just A+.  I loved it.  A great look back at how Chime built its brand, where it struggled, the market segment it wanted to win, and how it scaled.

#7. “Sales Mistakes that Can Kill Your SaaS Business & How to Avoid Them with Mark Roberge.”  Mark is back at 2021 SaaStr Annual this year and this super-popular session from Annual past made the Top 10 this week.

#8. “From Developer to Founder to CEO: Engineering to Enterprise with Elastic”. A great session the real story of how Elastic grew to be the search (and more) leader it is today.

#9. “An IPO Mindset – How It Can Help Companies at Any Stage with Airbase”.  A deep dive on how to get your finances and more in better shape.

#10 “From $50k ARR to $10m+ ARR with No Dilution”.  Learnings on non-dilutive financing from Capchase proved popular this week!!

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