Top SaaStr Content for the Week: Dave Kellogg, PayFit and Insider CEOs, Notion COO, Salesforce CMO and More!

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos:

Top Blog Posts This Week:

  1. 8 Signs a New VP Won’t Work Out. And 3 Things Not to Worry So Much About.  An updated classic SaaStr guide on how to know if that new VP you worked so hard to find, recruit and get on board … is really going to make it.  And what not to worry about so much.
  2. Dear SaaStr: How Do You Split Up Founder Shares?  It turns out, most founders don’t do a 50/50 split.  A 2:1 split is most common.  Much more here.
  3. The 10x Rule: What Raising $1 of Venture Capital Really Means.  VC all seemed like a game in the boom times of 2021 and late 2020.  It’s not as fun anymore.  Here’s what you really have to deliver back when you raise VC funding.  
  4. The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long.  SMB SaaS has a lot going for it, but one big existential challenge — inherent churn.  Here’s what to do about it.  And why you can’t wait as long as you might think to take action.
  5. 4 Signs You Might Have a “Bad” CTO — Or At Least, One That Isn’t Going to Make It.  An updated SaaStr post on signs your CTO may not really be strong enough for your app to stand out in today’s crowded markets.

Top Podcasts This Week:
1. SaaStr 574: 5 Scale-Up Mistakes for Startups with Dave Kellogg.  A top session from SaaStr Europa this year.

2. SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr with the CMOs of Salesforce, Box and Attentive.  A great panel on just where marketing at scale in SaaS is today.

3. SaaStr 573: Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin.  Jason takes a ton of great questions from the SaaStr community on scaling SaaS.

4. SaaStr 572: 10 Mistakes in Building Out Your Revenue Organization: A CEO’s Perspective with Insider CEO Hande Çilingir.  A deep dive on how to build out your revenue org from unicorn Insider’s CEO Hande Cilingir.

5. SaaStr 571: 5 More Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 2.  A fun and fairly deep convo between Jason and $20B ZoomInfo’s CEO.

Top Videos This Week:

1. The profitable growth strategy every marketer needs to understand with the CMOs of Box, Salesforce & Attentive.

2. 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel.  A deep dive on selling to SMBs and more from SaaStr Europa.

3. SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model with FastSpring VP Product.  This session was standing-room only at SaaStr Europa.

4. 5 Scale-Up Mistakes for Startups with Dave Kellogg.  A great kick-off session from Europa on the top mistakes startups make.

5. “What Do You Mean They Quit?!” Why Engineers Leave with Plato, Change.org & Notion‘s COOs.

Published on July 31, 2022

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