


Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)
Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth...
How 3 Data Points Can Drive Revenue with Asana Head of Revenue Marketing Jessica Gilmartin (Video)
It’s a challenging time to be a marketer. People are more anxious and distracted than ever, and it’s increasingly difficult to connect with audiences in a memorable way that makes them feel emotionally connected to your brand. That’s where data storytelling helps cut...
Top SaaStr Content for the Week: Hear from Grammarly, Mailchimp, UserZoom and lots more!
The top SaaStr content you might have missed for the week of September 25, 2022.


State of the Cloud 2022: The Centaur Report With Bessemer Venture Partners (Pod 593 + Video)
You’ve heard of a Unicorn SaaS company, but it’s time to introduce you to the Centaur. It’s no secret that the global financial landscape has been shaken up in recent years. The unpredictable market has given rise to new trends and a new type of elite company, which...


Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)
In some cases, weirdness wins the race. The lovably off-beat “weird” marketing automation platform Mailchimp was recently acquired by Intuit for $12 billion. At SaaStr Annual 2022, Mailchimp Co-Founder Ben Chestnut sat down with SaaStr Founder Jason Lemkin to answer...

Scaling Customer Success in 2022 From Series A to IPO with Snyk io, Vanta, Crane, and Hook (Video)
Rav Dhaliwal, Investor and Venture Partner at Crane Ventures, Lindsey Serafin, VP of Customer Success at Snyk.io, and Caitlin Sullivan, Director of Customer Success at Vanta, discuss what customer success is, who owns it, what customer metrics you should look at, and what you need to focus on if you want to scale digital customer success. Hook Founder & CEO Firaas Rashid moderated the session.


Top SaaStr Content for the Week: SaaStr Annual 2022 Sessions You Might Have Missed and More!
The top SaaStr content you might have missed for the week of September 18, 2022.


The Key to Successful Scaling Across Markets With OMERS Ventures Managing Partner Harry Briggs (Pod 591 + Video)
After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. However, global growth is challenging, and it takes the right strategy, preparation, and business model to achieve it. In an...

10 Lessons Learned Along the Path to $100M ARR with UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters (Pod 590 + Video)
The journey to $100M ARR may seem like a typical success story in Silicon Valley, but that doesn’t make it simple or easy. But what guideposts can you follow to survive the years it takes to succeed? UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters have a few...


Top SaaStr Content for the Week: Demodesk, Atomico, Lemkin, SaaStr Annual After Parties and More!
The top SaaStr content you might have missed for the week of September 10, 2022.


The Secrets to Working with VC Associates, Scouts, Syndicates….and the True Gate Keepers to Venture Capital with Coelius Capital Managing Partner Zach Coelius and GGV Capital Investor Tiffany Luck (Pod 589 + Video)
Fundraising with a successful VC firm is a huge goal for entrepreneurs, especially in the early stages of the business. But the path to a deal isn’t always as straightforward as it may seem. During an enlightening session at SaaStr Europa 2022, Zach Coelius (Managing...

Thanks to Capchase, Intellum, Pilot, SafeBase, and Tilled for Sponsoring SaaStr Annual 2022!
Join us for SaaStr Annual in the SF Bay area Sept 13-15, 2022!



Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals with Demodesk CEO Veronika Riederle and VP Revenue Lauren Wright (Pod 588 + Video)
How do you build a sales organization from scratch? How do you go from $0 to $1M ARR and beyond? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright,...
