Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals with Demodesk CEO Veronika Riederle and VP Revenue Lauren Wright (Pod 588 + Video)

Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals with Demodesk CEO Veronika Riederle and VP Revenue Lauren Wright (Pod 588 + Video)

by | Sep 7, 2022 | Blog Posts, Early, Hiring, Marketing, Podcasts, Sales, Sales, Videos | 0 comments

How do you build a sales organization from scratch? How do you go from $0 to $1M ARR and beyond? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright,...
How to Set Yourself Apart During the Venture and Growth Stages with Atomico Partner, Irina Haivas, and Principal, Hillary Ball (Pod 587 + Video)

How to Set Yourself Apart During the Venture and Growth Stages with Atomico Partner, Irina Haivas, and Principal, Hillary Ball (Pod 587 + Video)

by | Sep 2, 2022 | Blog Posts, Fundraising, Podcasts, Videos | 0 comments

As a founder, there are different ways you can set your start-up apart from other companies at the venture and growth stages. Investors look for specific metrics to see whether you stand out from the crowd, ranging from your market expansion potential to your product...
Scaling From $10M to $100M ARR: The Good, The Bad, and The Ugly with Showpad Co-Founder Pieterjan Bouten (Pod 586 + Video)

Scaling From $10M to $100M ARR: The Good, The Bad, and The Ugly with Showpad Co-Founder Pieterjan Bouten (Pod 586 + Video)

by | Aug 31, 2022 | Blog Posts, Career Growth & Advice, Company Culture, Featured Podcasts, Featured Videos, Hiring, Leadership, Podcasts, Videos | 0 comments

The $100 million in Annual Recurring Revenue (ARR) mark is a magnificent milestone for companies that indicates sustainable business growth. While every startup is eager to hit this mark quickly, it’s a process that takes time. Scalability is about capability, so...
The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin

The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin

by | Aug 26, 2022 | Blog Posts, Career Growth & Advice, Early, Fundraising, Hiring, Leadership, Marketing, Podcasts, Product, Sales, Videos | 0 comments

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. Podcast episode 585 is an excerpt...
More Than Revenue: Why Choosing Your First Customers Matters More Than You Think with Pigment Co-Founder & Co-CEO Eléonore Crespo (Pod 584 + Video)

More Than Revenue: Why Choosing Your First Customers Matters More Than You Think with Pigment Co-Founder & Co-CEO Eléonore Crespo (Pod 584 + Video)

by | Aug 24, 2022 | Blog Posts, Customer Success, Early, Hiring, Leadership, Product | 0 comments

When software startups are in their early stages, most rely on their ARR as their primary indicator of success. However, according to Eléonore Crespo, co-founder of Pigment, it’s not all about ARR. Founders should give an adequate amount of focus to picking their...

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