What should a bootstrapped startup focus on during the initial stages of revenue growth, getting more customers or making few customers really happy?

Yes.

You must close every customer you can, and treat every customer like they are the King/Queen.

Even the tiniest customer must get every hour of attention they need, want, or could desire.

Both.

You don’t get that many chances, in the early days. Make it so. Make them happen. There are never enough leads in the early days, nor enough happy (or at least engaged) customers that you want to lose any of them.

10 Happy Customers are a gift. They may not amount to that much revenue, but they will show you the path to the future. To how to get to 20 happy customers, and 50, and 100, and even 1,000.

A bit more here: https://www.saastr.com/the-10-ye…

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Published on October 2, 2018

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