A Practical Framework for B2B Founders and Non-Technical Teams
The rise of AI-powered software development tools has created a new category of builders: non-engineers who can “vibe code” their way to functional applications. But not every use case makes sense for this approach. After spending 100+ hours building with these tools, here’s a practical framework to help you decide when vibe coding works—and when it doesn’t.
Green Light: Go For It
#1. Basic Information-Based Web Apps (No Customer Data Collection): Green Light
Think Squarespace on steroids. These are content-heavy sites, company pages, documentation hubs, or simple informational applications that don’t collect or process user data beyond basic analytics.
The risk profile here is minimal. You’re essentially building a more dynamic website with some interactive elements. No sensitive data means no major compliance concerns. No complex business logic means fewer places for things to break. This is where vibe coding truly shines—you get the speed and iteration benefits without the technical debt concerns that come with more complex applications.
A great example is SaaStr.ai, which houses an update of our free SaaStr AI Mentor. Try it!
#2. Prototypes and Proof-of-Concept Applications: Green Light
This is perhaps the strongest use case for vibe coding. When you need to validate an idea, demonstrate functionality to stakeholders, or create a working mockup for developers to reference, vibe coding is perfect.
The key insight: these applications aren’t meant for production. They’re communication tools, validation experiments, or technical specifications made visual. Since they won’t handle real users or real data, you can focus purely on demonstrating core functionality and user flows. Many successful SaaS companies have started with vibe-coded prototypes that helped them secure funding or validate market demand before investing in proper development.
#3. Internal Applications (Properly Secured / Locked Down): Green Light
Internal tools represent a sweet spot for vibe coding. Think specialized tracking applications, internal dashboards, workflow automation tools, or departmental utilities that solve specific operational challenges.
The security model is simpler because you control access completely. Your team understands the limitations. You can implement proper access controls and data handling procedures. The business impact of downtime or bugs is manageable because these tools support your operations rather than serving external customers.
Just remember: “internal” doesn’t mean “insecure.” Lock these applications down with proper authentication, limit access to necessary personnel, and treat any business data with appropriate care.
Yellow Light: Proceed with Caution
#4. Landing Pages and Lead Generation: Yellow Light
This category deserves special attention because it represents both a compelling use case and a significant risk area. Marketing teams love vibe coding landing pages because they can iterate quickly without depending on development resources or waiting for updates to marketing automation platforms.
The opportunity is real. You can create highly customized landing experiences, implement complex conditional logic, integrate with multiple marketing tools, and respond to campaign needs in real-time. This agility can meaningfully impact conversion rates and campaign performance.
But here’s the risk: most landing pages collect personal information. Email addresses, phone numbers, company details, behavioral data—all of this constitutes personally identifiable information (PII) that creates compliance obligations.
Many vibe coding platforms store this data, even temporarily, often without the builder fully understanding the data flow. Some platforms retain data for debugging, analytics, or other operational purposes. This creates potential GDPR, CCPA, and other privacy regulation exposure.
The solution isn’t to avoid this use case—it’s to understand it more deeply. Work with your AI coding assistant to map exactly how data flows through your application. Understand what data is stored where, for how long, and with what security measures. Implement proper privacy policies and data handling procedures. Consider integration patterns that pass data directly to your CRM or marketing automation platform without intermediate storage.
#5. Complex Applications of Any Sort: Yellow Light (Almost Orange)
Here’s where vibe coding starts hitting its practical limits. Complex applications require architectural decisions, performance optimization, error handling, and integration patterns that are difficult to implement without deep technical understanding.
I’m 100+ hours into building a moderately complex application, and I’m not done. It’s not just a website or landing page—it has user accounts, data relationships, business logic, and integration requirements. Each additional feature creates exponential complexity in terms of testing, edge cases, and maintenance requirements.
The issue isn’t that vibe coding can’t handle complexity—it’s that managing complexity requires engineering judgment that comes from experience. You can build complex features, but ensuring they work reliably under various conditions, handle errors gracefully, and perform well at scale requires expertise that vibe coding tools can’t fully substitute.
If you’re building something complex, start with vibe coding for rapid prototyping, but plan to involve experienced developers for production implementation.
Orange Light: High Risk, Proceed Only with Expert Review
#6. Applications Storing Confidential Information and PII
This isn’t quite a red light because vibe coding platforms often implement better security practices than hastily-built custom applications by humans. Many security vulnerabilities come from common mistakes that built-in platform features can prevent. OAuth integrations, payment processing through Stripe, and other managed services can actually improve your security posture compared to custom implementations.
But security is complicated, especially if you store any customer data at all. There are numerous attack vectors beyond the obvious ones. SQL injection, cross-site scripting, authentication bypass, data exposure through API endpoints, privilege escalation—the list goes on. Most applications avoid being targeted not because they’re secure, but because they’re not worth attacking.
The built-in security reviews in vibe coding platforms help, but they can’t catch everything. They focus on common vulnerabilities and platform-specific issues, but may miss application-specific logic flaws or unusual attack vectors.
If you’re handling sensitive data, you need a security review by someone who understands both the platform you’re using and security principles generally. This doesn’t mean you can’t use vibe coding—it means you need expert validation before handling real customer data.
Red Light: Don’t Even Try
#7. Rolling Your Own Salesforce (Or Any Enterprise Platform)
This falls into the “social media delusion” category. Yes, you can build a basic CRM with vibe coding tools. You can create contact forms, simple databases, basic reporting, and workflow automation. This might even be useful for very small teams or specific use cases.
But rolling your own Salesforce? Not remotely possible.
Enterprise platforms like Salesforce represent decades of development, hundreds of developers, sophisticated architecture, and countless edge cases solved through real-world usage. They handle complex data relationships, advanced reporting, customization frameworks, integration ecosystems, enterprise security requirements, and scalability challenges that are invisible until you encounter them.
The complexity isn’t just in the features you see—it’s in all the infrastructure, error handling, performance optimization, and operational capabilities that make those features work reliably for thousands of organizations processing millions of records.
Build a simple CRM if you want to learn or solve a specific problem. But don’t mistake this for building enterprise software.
The Bottom Line
Vibe coding is a powerful tool that can genuinely solve real business problems and accelerate development for non-technical teams. But like any tool, its effectiveness depends on applying it to appropriate problems.
Use it for content and information applications, prototypes, and internal tools. Approach landing pages and moderate complexity with appropriate caution and expertise. Think very carefully before handling sensitive data. And avoid the temptation to rebuild complex enterprise platforms..
The reality is, “prosumer” vibe coding apps that claim you can build any app without a development in minutes are certainly stretching the truth. You can build a prototype in minutes that doesn’t quite work, for sure. But the further you go from there, the more challenging it becomes.
And 10 things I wish I’d known before I started vibe coding a B2B product here:
