Which startup did you leave too early?

My own.

When we sold EchoSign to Adobe in 2011, we were profitable, doing $1m a month growing ~100% YoY, had 37% usage market share and 31% revenue market share, and the entire market was probably $50m in size.

Fast forward to 2019, and the market size is $1.25b+. 20x+ larger.

It was a fair “exit” by the standards of the time, with a reasonable multiple of revenue. But in the end, I didn’t ride the rest of the wave that would have also carried us to 20x growth by 2019. We couldn’t quite see it at the time.

Now I know.

More here: SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 | SaaStr

If you are early to a market, just be prepared for:

– lots of smart people + VCs telling you it is too small and unimportant

– prospects that seem interested … but never exactly want the product you have

– a very slow first 2 ys

– the standard playbook only sort of working— Jason ✨𝕊𝕒𝕒𝕊𝕥𝕣𝔼𝕦𝕣𝕠𝕡𝕒✨ Lemkin 🦄 (@jasonlk) February 28, 2019

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Published on March 1, 2019

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