Why SaaS usually don’t offer Demo versions (Populated version of a trial)?

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JASON LEMKIN

Usually, because it doesn’t work … well enough … to simulate an A+ user experience.

Pre-populated demos sometimes can work well, especially where you have an app that (x) doesn’t make a lot of sense without data AND (y) the trial user is unlikely to realistically input real data herself.

But I think what we’ve learned is a sub-optimal experience here is a real turn-off.  Better not to do a Demo Site or Demo Org if it doesn’t convey the richness of the experience.

If you can’t make a good pre-populated demo, then you’re going to have to have a more engaged onboarding experience.  There are no shortcuts here, folks.

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Published on March 24, 2016
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