About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software

Ok this isn’t the most profound SaaS post of all time, but now that there are 100+ public SaaS companies and unicorns, we can finally answer a question — is it better to start a company that remakes an existing category, or that creates a new one?

Well, actually maybe we can’t answer that question 🙂

What we can say is that about 70% of public SaaS companies are applications that are new versions, new entrants, in well established categories:

You can quibble with the New Category determination.  Yes, you can argue Box isn’t new, just Sharepoint redone.  DropBox I think there it’s harder to make that argument.

But in any event, it does show you that most of us are remaking existing, large categories of software.  Things change.  The rise of mobile + cloud + APIs allowed a lot of these unicorns to remake categories.

Still, it does suggest most innovation comes where money is already flowing.  Communications, security, and infrastructure.  Same stuff, just done better.

I guess we already knew that.

Published on June 26, 2019

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