Are ROI calculators effective for B2B SaaS companies, or are they a thing of the past?

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JASON LEMKIN

I think something I wrote may have created the question.

I don’t mean that literally ROI calculations are always a thing of the past.

It’s just as SaaS has gone mainstream, for most categories, they are unnecessary or less necessary because the categories now are well established — and budgeted.

If I’m going to buy CRM, or ERP, or Marketing Automation, or even Slack or NewRelic … I don’t need an ROI calculator.  There’s a rough or precise budget from where the $$$ are going to come from.

If you are in an emerging category without budget, or clear understanding by the prospect of why there should be budget … then ROI calculators are still useful.

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Published on January 29, 2016
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