If there’s one lesson I’ve learned from leading product at fast-growing startups, it’s that there’s no one way to lead product. You do, however, need to be intentional about how you lead product. That starts with acknowledging the differences between a company at $25...
BrianCrofts is the chief product officer of Pendo, a platform that accelerates successful product adoption. Throughout a career in finance and product management, Brian has been responsible for building high-performing teams, achieving business results/growth, innovation, and change management. Prior to Pendo, Brian spent 12 years at Intuit, most recently leading global expansion for QuickBooks, Intuit’s suite of accounting and payroll SaaS solutions for 1.5 million small business users.
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