Backstory Retiered Its Entire Customer Base in 3 Days. The Same Exercise Used to Take Five Teams a Quarter.
Haya Kamal on running an account tiering analysis with connectors, custom signals, and four rounds of iteration, live at SaaStr AI Day Haya Kamal leads customer success at Backstory and spent her career in sales and sales leadership before that. The project she walked...
Nue’s Guided Selling Playbook Took 2 Minutes to Build. The Full Implementation Still Takes 90 Days.
James McArthur on what AI changes in quote-to-cash, live at SaaStr AI Day James McArthur, VP of Product Advocacy at Nue.io, ran a live demo at SaaStr AI Day this week and let the agent hit its limits on screen, on conference Wi-Fi, in front of everyone. That made it...
One Stalled Deal, One Automation, 10 New Prospects: Lightfield CEO Keith Peiris Demos the AI-Native GTM Loop Live
Watching an AI-Native CRM Run the Full GTM Loop Live: Lightfield CEO Keith Peiris Demos a Stalled Deal, an Automation, and Ten New Prospects Most CRM demos show you a nicer place to store data you still have to enter yourself. Lightfield’s demo at SaaStr did the...
How HappyFox Closed $1M in Expansion on a $20 AI Agent Spend with CEO Shalin Jain
Most B2B companies pour money into the top of the funnel. More leads, better conversion, bigger ad spend. The cheapest growth they have is already sitting inside their own customer base, and almost nobody is mining it. At SaaStr AI 2026, Shalin Jain, founder and CEO...
Booking.com for Business Shipped a Free Expense Tool in 6 Weeks. Don’t Copy the Tool, Copy the Sequence.
Booking.com for Business Built a Free Expense Product in 6 Weeks. The Lesson Isn’t About Expenses. Booking.com for Business has been coming to SaaStr for 4 years. Joshua Wood, who runs the business, opened their AI Annual session with a line that runs against...
Rippling’s AI Bet: The Data Graph Is the Moat
Rippling’s AI Bet: The Data Graph Is the Moat Rippling’s whole AI bet comes down to one thing: a single connected database under every product it sells. Luke Prokopiak, who leads Rippling’s AI product team, spent the first two minutes of his demo on...
Lightfield Just Assembled a Working CRM Live On Stage, Then Unstuck a Stalled Deal in 3 Minutes
Most CRM demos are in the end … theater. Clean data, scripted clicks, a happy path that conveniently never breaks. Lightfield founder Keith Peiris did the opposite. He ran the whole thing live, on real data, in real time, with every chance for it to fall apart...
How Attention.com Turns Sales Calls Into Pipeline: The Best GTM Data You Own, and Why Most B2B Teams Throw It Away
At SaaStr AI 2026, Anis Bennaceur, co-founder and CEO of Attention.com, gave one of the more practical go-to-market sessions of the week. Attention is a Series B company at roughly $15M ARR, growing 4-5x year over year, with customers including Scale AI, Lovable,...
Automate the Admin, Not the Relationship: How Reevo’s Agents Made Sellers 5x More Productive
A seller spends 70 to 80 percent of the day not selling. Research, meeting prep, note-taking, follow-ups, CRM updates. The job has looked the same for 25 years, and most of it is administrative work the rep is bad at and resents. That was the starting point for...
Your Data Layer Used to Hide Behind Your Product. Now It Is the Product. With Firebolt’s CEO
For most of B2B history, customers never knew or cared what database ran under your product. They consumed the UX, maybe an API, and the data layer sat invisibly in the back. Benjamin Wagner, CEO of Firebolt, came to SaaStr AI to argue that this is over. As agents...
Three Quotes in Seconds, Inside the Pricing Rules: How Nue Built Deterministic AI Into Salesforce-Native CPQ
CPQ is the category every B2B operator has a horror story about. A rep needs three versions of a quote for a customer call, and it takes two hours. Pricing lives in a spreadsheet nobody trusts. The quote and the bill disagree. AI was supposed to fix this, and in most...
22 Tools. $3M in Fees. 11 Ops People. Aurasell CEO’s Case for Killing the GTM Stack
At SaaStr AI 2026, Aurasell co-founder and CEO Jason Eubanks skipped the AI futurism. He put the exact go-to-market stack he ran at his last company on screen, what it cost to run, and why he thinks the whole model is about to come apart. It is probably your stack...
7 AI GTM Sessions on One SaaStr Stage: Vercel, Artisan, Lightfield, Attention, Qualified, Aurasell, and Relevance
We run SaaStr with 3 humans and 21+ AI agents. Two of the companies that just presented are already in our own stack. Ava from Artisan sent 7,000 cold emails for us in a six-week stretch. The “Amelia AI” running on our site is Piper from Qualified. So when...
Agents Just Passed Humans in Token Usage. And They Burn Far More Than Anyone Budgeted. A Deep Dive With OpenRouter’s COO
If you want a clean read on where AI is heading, look at the inference. Chris Clark, COO and co-founder of OpenRouter, runs the largest AI gateway in the world: around 70 model providers, hundreds of models, one integration that keeps working no matter which lab,...
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