15 years after launch and at over $1B in ARR, 33 of Zendesk’s 50 largest customers were startups that scaled up as customers. Today, Zendesk continues to drive a significant percentage of new business through the Zendesk for Startups program, supporting the startup ecosystem in search of the next generation of top customers. During this session, we’ll hear from Brad Bowery who leads the program at Zendesk on why Startups may be the missing segment in your Go-To-Market approach. Learn the various ways Zendesk and its peers approach this segment and get some insight from insiders on how to succeed when courting VCs and their portfolio companies.
AI adoption has grown exponentially over the past year and it has likely doubled from its more than 2.5x growth in the last few months alone. At SaaStr Annual, IBM’s VP of Software and Technology Raj Datta and Director of Startups Kylie Rutherford share how AI is changing the game for companies of all sizes.
We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. And unlike most of today’s startups, we didn’t do it the traditional way.
If there’s one lesson I’ve learned from leading product at fast-growing startups, it’s that there’s no one way to lead product. You do, however, need to be intentional about how you lead product. That starts with acknowledging the differences between a company at $25...
We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. And unlike most of today’s startups, we didn’t do it the traditional way.
We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. And unlike most of today’s startups, we didn’t do it the traditional way.
When you start your first company, one of the most critical but often overlooked roles you take on is that of a chief salesperson. If you want to hire your first sales rep and close more deals, you need to understand how the sales process works, what tools your team needs to be successful and learn to speak sales.
We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. And unlike most of today’s startups, we didn’t do it the traditional way.
We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. And unlike most of today’s startups, we didn’t do it the traditional way.
With new client onboarding, it’s hard to overcome a bad first impression. Here are five ways to improve your client onboarding process and make customers for life.
86% of marketers consider demand gen a core part of marketing. We’ll cover common demand generation mistakes and how different types of content can help.
Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales, no other approach to distribution ensures the exposure and revenue of the channel.
Wondering how your SaaS business got slapped with a multi-million dollar sales tax bill from one or multiple states? Probably because you, like so many other SaaS companies out there, didn’t even know you had to collect and remit sales tax.
The ‘end-user era is here’ as explained in detail by Openview Partners, and enterprise software is charging the way. Gone are the days when software was thrusted from the C-Level down to practitioners.
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