Is Salesforce meant for startups or larger companies?

Salesforce is meant for, and to benefit, managers.


  • Forces and automates workers to input all key customer data.
  • Provides management dashboard-level insights into their pipeline and business.
  • Enables forecasting.

Little of this helps reps themselves, and thus little of it really helps tiny start-ups which often have no real management. Not really.

But …

As soon as you have management, you’ll likely want to move to Salesforce. That means as soon as you have a VP of Sales that has used Salesforce before.

That could be as early as employee #10-#20.

So plan on it.

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