Would Salesforce and Adobe ever merge into a new company?

It would be tough today.

Both are worth about the same — $130b, plus or minus.

Mergers of equals sometimes work, but generally when it’s a huge bet that either 1+1=3, or more often, that for both, the world is changing so quickly, they need to bulk-up together.

If Adobe was worth 3x or more than Salesforce, it might make sense. Adobe’s Marketing Cloud is enterprise-enough and adjacent-enough, for a combo sort of kind of to make sense.

Still, the DNA is pretty different. With identical market caps, it’s pretty tough.

View original question on quora

Published on June 7, 2019

Pin It on Pinterest

Share This