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Building The Next Great Product – New SaaStr Annual 2018 Product & Engineering Sessions

courtney@saastrinc.com'

Courtney Rogin

We’re TEN WEEKS away from SaaStr Annual 2018. We’re busy little SaaS elves over here at SaaStr HQ eagerly prepping our largest conference to date. This means that there’s the most content variety ever waiting for you in February! Let’s go ahead and highlight a couple sessions I’m pretty excited about for your Product and Engineering teams – and also for you 😉

If you haven’t snagged your tickets yet, I have a special 20% discount on tickets just for blog readers. Click the button below to secure your discounted spot today!

We’re honing in on product development and building, since that is a core backbone to a company: a super strong product to build, market, and sell. We’ve brought on board, Des Traynor, Co-founder & Chief Strategy Officer of Intercom who’s spilling the secrets of product strategy in growing companies. Want a little taste of what to expect? Check out this talk he gave at the Nordic Business Forum last year on building a product-first company.

We also have the leaders in product management and development, including Jen Taylor, Head of Products at Cloudflare, from the biggest names industry – Salesforce, Cloudflare, and Marketo – they’ll be on stage chatting about their successes and lessons learned building their world-class product organizations.

Secrets to Building World-Class Product Organizations: Salesforce, Cloudflare and Marketo Tell All – Scott Beechuk (Partner, Norwest Venture Partners), Jon Aniano (SVP Product, Salesforce Service Cloud), Jen Taylor (Head of Products, Cloudflare), Cheryl Chavez (Former Group VP of Product Management/UX, Marketo)

Don’t miss these other great product-focused sessions as well:

  • Crafting The First Mile of Product – Scott Belsky (CEO & Founder, Behance (Acq. by Adobe)
  • Mastering SaaS Pricing – Blake Bartlett & Kyle Poyar (Partners at OpenView Venture Partners) They literally wrote the book on this topic.

Engineers & Developers! We’re so excited to have a number of great sessions for you already confirmed and also a couple more intriquing ones in the works. Trust me – these are household names you will line up for 🙂 But, until then,  here’s three amazing sessions you’ll want to bookmark –

PagerDuty’s CEO Jennifer Tejada (a SaaStr favorite!) will be on stage discussing the crucial importance of the C-level and Engineering relationship and why both should be aligned with the same goals.

We also have Jenny Farver, CTO at Popular Pays, who came from Civis Analytics as the VP, Engineering and Michael Cruz, VP, Engineering at SwipeSense, who previously built the Trunk Club engineering team. They’ll be sharing their strategies to successfully building and scaling your engineering team from 5 to 50.

How do you build a successful go-to-market for a developer-centric startup? Stefan Lederer, Co-founder & CEO, BitMovin & Shippo’s Founder & CEO, Laura Behrens Wu will share their lesson learned alongside Senior Investor at Insight Venture Partners, Teddie Wardi.

One last thing – when not at sessions, we’ll have the amazing Plato HQ on site, hosting once-in-a-lifetime Engineering mentoring sessions you won’t want to miss out on. Click the button below to get your tickets at 20% off now and to be the first to hear how to secure a mentoring spot.

 

Only 10 booths left for the entire expo hall, sign before December 15th, get a 10% discount AND we’ll help negotiate a room block for your team. The Sponsor Hub is nearly sold out.

SaaStr Sponsorship ProspectusVIEW PROSPECTUS

For more details, check out the prospectus and email our VP Partnerships, Stephen Green (stephen@saastrinc.com).

Published on December 1, 2017
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